Author: Admin

Major international gatherings – whether sports, music, or business – are powerful catalysts for hotel rate increases. But behind the headlines and booming demand lie nuanced booking curves, evolving rate strategies, and highly competitive markets.

In luxury spas, guests expect exquisite service and nothing less than perfection. Spas are places of relaxation and indulgence, and when something disrupts that — whether it’s a scheduling issue, a perceived lack of attentiveness, or an unexpected outcome — guests may react emotionally. Recognizing and effectively addressing these responses is key to maintaining a positive guest experience.

Corinthia Grand Hotel du Boulevard Bucharest, the highly anticipated all-suite boutique luxury hotel in Romania’s vibrant capital, is now officially open. Welcoming guests from around the world, the hotel redefines luxury hospitality in the country, offering an intimate and meticulously curated experience.

There’s more data available about your guests than ever before. Today, we’re learning about travelers who visited our websites, began searching dates and locations, but left without booking. This provides a clearer picture of unconstrained demand, a more comprehensive look that goes beyond just guests booking a room, exploring potential shoppers as well.

Costa Irminia Retreat & Spa, Vignette Collection to join IHG’s growing luxury and lifestyle portfolio in the second half of 2025.

As Hilton enters the second quarter of the year, the hospitality company looks forward to opening the doors to some incredible properties and debuting exciting renovations. Waldorf Astoria Hotels & Resorts is set to have a busy spring with the return of the highly anticipated Waldorf Astoria New York, as well as the opening of the brand’s first hotels in Japan and Costa Rica, with Waldorf Astoria Osaka and Waldorf Astoria Costa Rica Punta Cacique both opening in April. Additionally the extended stay brand LivSmart Studios by Hilton will debut this quarter, with openings in Kokomo, Indiana and Tullahoma, Tennessee. Here’s a sneak peek at what’s to come.

Starting in December 2024, leading up to some of the busiest travel days, Microsoft Threat Intelligence identified a phishing campaign that impersonates online travel agency Booking.com and targets organizations in the hospitality industry. The campaign uses a social engineering technique called ClickFix to deliver multiple credential-stealing malware in order to conduct financial fraud and theft. As of February 2025, this campaign is ongoing.

On February 2025 HFTP finally launched the long-awaited 12th edition of the Uniform System of Accounts for the Lodging Industry (USALI), the standardized financial reporting system the hospitality industry has relied on for decades. The release of the 12th Revised Edition marks a significant milestone, introducing enhancements that align with contemporary industry practices and address emerging global challenges long ignored by the industry. What are the changes and how are these going to impact the hotel real estate business?

Does innovation always need to be technology-based? Also in wellness, or in hospitality? This question comes up often during discussions with hospitality, wellness or spa colleagues. Being intrigued by the issue did a quick Google search: almost every page of the top hits Google found was referring to some sort of technological innovation.

If there’s one phrase to remember for how AI and spa will intersect, it’s ‘technology-adjacent therapies’. That is, for our industry where human-to-human contact is ever-so-centric to guest satisfaction, it’s not that automation will supplant practitioners but that these contemporary tools will offset the undesirable, repetitive tasks to augment the experience. Hence, hoteliers and managers shouldn’t necessarily look to how AI can boost the guest journey but to their own teams’ experience, otherwise known as the software’s ‘end users’.