Author: Admin

MARKHAM, ONTARIO, February 27, 2025 — Today’s hoteliers are often concerned that usability, flexibility, and simplicity are sacrificed in the push to adopt new technology or adapt to changing market pressures and guests’ demands. However, users of Maestro PMS, the leader in All-In-One cloud hosted, private cloud and on-premises property-management systems for independent hotels and luxury resorts, are saying just the opposite, calling the solution robust yet simple to use. Technology doesn’t need to be minimized to be comprehensible. Rather, it just needs the right development team; mobile and contactless tools; service and support channels; open APIs and partner integrations; and versatile training and education to enable users to tackle tasks efficiently and intuitively, preventing them from becoming overwhelmed.

Flywire Corporation (Flywire) (Nasdaq: FLYW) a global payments enablement and software company, announced that it has acquired Sertifi, a vertical software and payments platform digitizing hospitality-specific workflows and associated payments. The acquisition is expected to build on Flywire’s existing Travel payments business by adding a new product category that has scaled adoption among some of the world’s largest hotel brands. Sertifi’s hospitality-specific integrations give Flywire immediate access to new subsegments of the global travel industry and they are expected to create additional value for Flywire’s extensive client roster. Sertifi has a successful track record of digitizing hotels’ workflows around events and group booking sales, and a solution that Flywire is expected to scale internationally by leveraging the strength of Flywire’s global go-to-market and partnership expertise around the world. Flywire acquired Sertifi for $330 million funded by a combination of cash a…

Grab your racquets and raise a glass—Lure Agency is officially teaming up with Saddlebrook Resort in Tampa, Florida

The email marketing landscape is undergoing a seismic shift with Apple’s iOS 18 update. If you’re a marketer, your carefully crafted email strategies will face new challenges – and opportunities. Let’s dive into three game-changing features that will reshape how your guests interact with your emails.

The title may be a bit misleading. You don’t want to be a victim of a farce. You want to experience a positive force. Before I go further, let’s give a shout-out to one of our Shepard Letter subscribers, Joe Emmet of Empire Marketing, who suggested the title, which activated the creative force that led to this article.

According to guest evaluations, the best hotel in Bulgaria for 2024 is the five-star Voya Beach Resort in Sveti Vlas, closely followed by Kashmir Wellness and Spa (Velingrad) and the Grand Hotel Millennium Sofia.

According to recent research, blended travel bookings have surged by 72% year-over-year (Skift, 2024), with 50% of guests planning extended stays (Accor, 2024). This shift presents significant opportunities for hotels to embrace blended living as a way to enhance the guest experience while driving new revenue streams. Accor identified the growing trend of blended living early and has strategically leveraged it, working alongside our hotel owners to take full advantage of the added business opportunities.

Raffles Hotels & Resorts, known for its legendary hospitality and signature Butler Service, celebrates its latest campaign, ‘The Butler Did It’, with inspired experiences unique to each hotel and resort. Piloted by Raffles Butlers, this initiative introduces bespoke packages crafted to offer exclusive access and showcase the cultural richness of every Raffles destination in a one-of-a-kind way.

The hotel distribution landscape is undergoing a seismic shift, one that promises to redefine how properties connect with their guests. For too long, hotels have relied on intermediaries to fill their rooms, ceding control – and a substantial chunk of revenue – in the process. But as the industry evolves, so do the opportunities to reclaim the guest relationship and build a smarter, more sustainable model for growth. The future of distribution isn’t just about technology; it’s about collaboration, innovation, and putting the guest first. This journey will be anything but simple, but it’s a challenge the industry must embrace to thrive in the years ahead.