How AI Will Transform Hotel Managers into Strategic Leaders

I’ve spent years watching hotel managers juggle operations like circus performers. Emails at midnight, last-minute cancellations, staff shortages, unexpected group bookings, fluctuating ADRs, you name it. Managers have been trained to react. But leadership isn’t about reacting. It’s about anticipating, steering, and inspiring.

AI May Hallucinate… So Do People

One of the reasons customers are concerned about or even scared of AI is that it has been known to provide incorrect answers. The result is frustration and concern over whether to believe any AI-fueled technology. In my annual customer service and customer experience research, I asked more than 1,000 U.S. consumers if they ever received wrong or incorrect information from an AI self-service technology. Fifty-one percent said yes.