Anna is planning a business trip to Tokyo. Eager to get the best recs for the city, she whips out her smartphone and finds a hotel touting everything she wants. She books her stay within minutes. Her dream stay wishlist was made possible by AI — and behind that magic is guest segmentation. Large Language Models (LLMs) and other AI tools can now segment data (like intent, behaviors, or loyalty preferences) and instantly spin up personalized recommendations that feel one-to-one, not one-to-many.
Europe Hotel Transactions Bulletin – Week Ending 19 September 2025
Gibraltar-based investor Yellow Tree has acquired the four-star, 192-room The Hoxton, Southwark in London, UK, from British real estate developer Norlake Hospitality for an amount reported to be around £150 million (£781,000 per room). The property is situated between the Waterloo train station and the Tate Modern museum. The hotel includes two restaurants, a bar and six meeting rooms, as well as five floors of co-working space that reportedly contribute almost one quarter of the property’s income. In July 2025, Yellow Tree also acquired the four-star, 218-room Hilton Garden Inn Bucharest Airport, as reported in this newsletter.
GenoHotels modernizes with Shiji Daylight PMS, bringing cloud innovation to business and conference hospitality
Shiji, the global hospitality technology leader, announced today that GenoHotels, a distinguished group of superior business-focused hotels near Cologne and Kassel, has selected Daylight PMS to modernize operations and deliver a more connected, guest-focused experience. GenoHotels will implement the cloud-based platform in two locations, with the first go-live in October and the second in November 2025. The decision reflects the group’s commitment to combining state-of-the-art facilities with a futureproof, secure, and flexible technology ecosystem that integrates seamlessly with their existing IT infrastructure.
Sustainability at Your Fingertips: GCSTIMES Eco Pens for the Hospitality Industry
In the evolving landscape of sustainable hospitality, the smallest details are gaining the greatest attention. With environmental responsibility shaping guest expectations worldwide, GCSTIMES has introduced a range of eco pens designed specifically for hotels, resorts, and conference venues.
The Three Rs of Hotel Distribution: Retain. Reclaim. Reinforce.
[LOUISVILLE, Ky.––September 23, 2025]––Hotels are at a crossroads. For decades, they’ve leaked valuable guest data, surrendered the booking journey to third-party platforms, and watched lifetime loyalty slip away. At the Destination AI – Hospitality Summit 2025, Brad Brewer, Co-Founder and Chief AI Officer of Agentic Hospitality, will deliver a keynote showing how hotels can break free with three simple but powerful actions: Retain. Reclaim. Reinforce.
GBTA Foundation Launches SAF Corporate Connect to Accelerate Sustainable Aviation Fuel Adoption in Business Travel
Air travel remains one of the most challenging sectors to decarbonize—yet it’s essential for global business. And for companies committed to sustainability, Sustainable Aviation Fuel (SAF) is one of the few viable solutions available to reduce their air travel-related emissions. Corporate travel managers are increasingly driving demand for SAF, however, large-scale adoption has yet to gain momentum.
The new hospitality, between technology and philosophy
In November, Simone Puorto, Head of Emerging Trends & Strategic Innovation at Hospitality Net, will speak at BTO 2025 in Florence, alongside Romy Abbrederis and Alessio Re. His talk, titled “Zero-Click, Zero-Friction: Rethinking Hospitality from Discovery to Operations?”, will explore the future of hospitality in an age of radical digital transformation.
Oktoberfest 2025: Are German hoteliers capitalizing on the surge in demand?
This year’s Oktoberfest is set to be a significant driver of hotel demand, particularly in its home city of Munich, but also in other cities hosting similar festivals.
STR Weekly Insights: 7-13 September 2025
We were surprised to see U.S. revenue per available room (RevPAR) fall in the week ending 13 September 2025, as this was one of the “clean” comparable weeks in the month without any calendar shifts.
Accor Announces the Signing of Sofitel Genoa Waterfront, Expanding Its Luxury Footprint in Italy
Accor, a global leader in hospitality, is proud to announce the signing of Sofitel Genoa Waterfront, a landmark new luxury hotel set to open in 2027 on the city’s waterfront. Developed in partnership with AG Group, Italy’s leading integrated tourism operator, Sofitel Genoa Waterfront will bring French art de vivre to one of Italy’s most storied port cities.

