STR Weekly Insights: 10-16 August 2025

U.S. hotel revenue per available room (RevPAR) fell 0.5% for the week ending 16 August with significant influence from the difficult year-over-year comps in Houston. Houston, which accounted for 5 basis points of the national RevPAR decrease, was not alone as 47% of all markets saw RevPAR decline by more than half a percentage point—the most of the past four weeks. Falling occupancy drove the nationwide RevPAR decline, while average daily rate (ADR) rose a mere 0.4%.

AI-Powered Booking and Concierge Systems: A Strategic Lifeline for Independent Hotels

Independent and boutique hotels in the U.S. face unprecedented challenges. Labor shortages continue to strain daily operations, with over 60% of hotels reporting difficulties in filling staff positions. At the same time, reliance on Online Travel Agencies (OTAs) cuts deeply into profitability, with commissions averaging 20–30% of gross bookings. For small operators, these dual pressures create an unsustainable environment.

A New Era of Elegance and Exclusivity with Brand New Luxury Suites at NEMA Design Hotel & Spa, Crete

NEMA Design Hotel & Spa is excited to announce the upcoming unveiling of 35 brand-new luxury suites in Spring 2026. Nestled along the Aegean coastline, NEMA continues to distinguish itself as an adults-only boutique retreat for discerning travellers seeking refined luxury in the heart of Crete, just 20 minutes from Heraklion International Airport. At NEMA, guests are invited to truly disconnect from the demands of daily life, stepping away from screens, routines and constant noise to rediscover stillness, simplicity, and the restorative rhythm of nature. ​ ​

Beaverbrook Joins Leading Hotels of the World

Beaverbrook, the quintessentially British country estate located an hour outside of London in the picturesque Surrey Hills, is proud to announce that it is joining Leading Hotels of the World (LHW), the exclusive collection of independent, luxury hotels. This distinction places Beaverbrook among the world’s finest properties, recognized for exceptional quality, service, and authentic experiences.