CASE STUDY: How Texas A&M Hotel Improved Communications and Boosted Operational Efficiency with Maestro PMS and PurpleCloud

MARKHAM, ONTARIO, July 29, 2025 — The Doug Pictock ‘49 Texas A&M Hotel and Conference Center sits at the heart of the Texas A&M campus, known for its striking glass towers and renowned service. To support its high operational standards and continue delivering exceptional guest experiences, the hotel sought to elevate internal communication and improve workflows — particularly in housekeeping, one of the most complex departments in hospitality. Hotel leadership turned to Maestro PMS and PurpleCloud Technologies to enhance collaboration, support staff, and unlock new efficiencies.

Is AI Killing Your Hotel Sales?

Why Agentic Search Is Quietly Rewriting the Rules and How to Keep Up When group leads start to dry up, most hotel teams scramble to tweak their RFP process, refresh their offers, or blame seasonality. But what if the real problem isn’t internal … it’s invisible? On a recent episode of The InnSync Show, Cory Falter and Christine Malfair unpacked what they call the “silent hotel sales killer,” and trust me, it’s not something most teams are even aware of yet. Spoiler: It’s not about your comp set or the economy. It’s about agentic search, and if that phrase doesn’t ring any bells yet, buckle up. So What Is Agentic Search? Christine, founder of Malfair Marketing and one of the sharpest minds in hospitality marketing, broke it down simply: “Once upon a time, we searched in Google. Now we prompt in ChatGPT.” Search behavior is shifting from keywords to conversational queries, from browsers to bots, and hotels that don’t adapt are already seeing the cracks: a drop in website traffic, fewer …

Sonesta Executes 31 Franchise Agreements in H1 2025

Sonesta International Hotels (Sonesta), the 8th largest hotel company in the US, today announced the execution of 31 new franchise agreements during the first half of 2025 as well as 10 openings that showcase Sonesta’s global expansion and continued growth strategy.

STR Weekly Insights: 13-19 July 2025

The U.S. hotel industry reported another significant decrease with revenue per available room (RevPAR) for the week ending 19 July down 3.3% year over year. That was only a slight improvement from the previous week, which was down 3.7%.

Mistakes Hotel Companies Make When Actively Hiring

Hotel companies are always looking to fill open roles. According to a survey conducted by the American Hotel & Lodging Association (AHLA) and AHLA Gold Partner Hireology, hotels have, on average, six to seven open positions per property. As a result, hotel companies and hiring managers often undercut the expectations for these roles in an effort to quickly fill the position and alleviate a staffing shortage.

Blended Travel as the Big Boost for All Segments in 2025

Bleisure has been a buzz word since well before the pandemic, but since that event catalyzed the adoption and acceptance of remote and hybrid work, the notion of blending traditionally disparate travel segments has taken on a whole new, and lucrative, meaning. Entering 2025, though, the concept of combining business and leisure – hence the portmanteau bleisure – no longer really encompasses all the different travel behaviors and sources of revenue that hotels can activate.