Getting the most out of the Business Analytics team

HEDNA is proud to announce that the Hotel Analytics Working Group has completed the second part of their analytics best practice spotlight series: Part 1: Analytic Reporting Tools – Recommendations for championing the adoption of BI tools across a H…

Now Is The Time To Shape The Future Of Business Travel

As governments, organizations, and the media work around the clock to make sense of the impact of COVID-19, the new normal is bandied around with casual abandon. But as business travelers grapple with issues for which there is no blueprint, one thin…

Coronavirus To Wipe 20% Off Hotels’ Brand Valuations

The world’s 50 most valuable hotel brands could see their “brand value” fall by 20% to a combined $70 billion this year due to the near-collapse of travel driven by the COVID-19 pandemic, with expectations for a long and difficult recovery, the cons…

The Path Towards Customer-Centricity In Hospitality

Customer-centricity – or guest-centricity – should be one of the major concerns of managers in the hospitality industry. In fact, in my experience, when interviewing or engaging with hotels directors on this topic, almost all of them have the percep…