Beyond the Spa: How Strategic Wellness Audits Help Boutique Hotels Find Their Niche and Drive New Revenue

Wellness is no longer confined to the spa. Today’s travelers are seeking experiences that enhance sleep, reduce stress, and foster connection, which is shaping where they choose to stay and how much they spend. For boutique and independent hotels, this represents both an opportunity and a challenge: how to define their wellness identity authentically and profitably, without heavy capital investment.

The Russians

When heads of state come to visit your hotel they usually make a bit of a show. The Russians are no exception; they even bring their own warship, the KGB and a wad of cash!