Having worked in the hotel business for over four decades, I know most people think the numbers are the “hard” part of hospitality. There’s a common belief that the financials are best left to professionals who can sort out the complex interplay between the different departments of a hotel. It’s just too challenging and complicated for anyone who didn’t go to accounting school.
How Hotels Can Harness Social Media to Drive Real Business Value
Social media has transformed from a simple brand awareness tool into a powerful force for hotels, driving bookings, fostering loyalty, and generating measurable revenue. Industry studies confirm that executives now see social media as a core business driver, crucial for hoteliers in today’s competitive market. Beyond boosting brand visibility, its true impact lies in guest acquisition, deeper loyalty, and direct revenue growth. For hotels, this means social media is not just for property updates or seasonal offers, but for creating tangible results like reservations, wedding inquiries, meeting bookings, and dining experiences.
When it Comes to Identity Verification, Vacation Rental Platforms Need a Timely Solution to an Age-Old Problem
Vacation rental platforms have transformed how people travel, offering convenient and flexible alternatives to hotels. But using these platforms comes with risks for both renters and hosts. Specifically, this sector faces significant security and trust challenges, primarily due to the inherent anonymity of online transactions. The Better Business Bureau estimates that more than five million people have lost money to vacation rental scams, and 43 percent of online shoppers have encountered bogus listings.
Recruitment Resources and Frameworks: Talent Management and Outsourcing Opportunities!
Work force needs, recruitment and staffing have long been significant challenges in the hospitality industry. Despite its role as the main contributor to the national income in many countries, the hospitality industry has been facing issues linked to low productivity, high turnover and limited personnel capabilities.
GCS Times to Showcase Eco-Friendly Innovations at NoVacancy 2025
Sydney, Australia – September 2025 – GCS Times has confirmed its participation as an exhibitor at the NoVacancy Hotel + Accommodation Industry Expo, taking place 17–18 September at the International Convention Centre, Sydney.
Empowering Women in Leadership: Insights from PCH Hotels’ Panel Discussion
PCH Hotels hosted a dynamic and heartfelt panel discussion focused on women in leadership, highlighting real-world experiences, hard-earned lessons, and powerful personal stories from three inspiring women who’ve carved their own unique paths to success.
The Posthouse Berlin Opening on 1 September – Leonardo Hotels Brings the Limited Edition Concept to the German Capital for the First Time
The rebranding and opening of the Posthouse Berlin – Leonardo Limited Edition on 1 September 2025 will create a new jewel in the upscale hotel sector for the German capital. The former Crowne Plaza® Berlin – Potsdamer Platz has undergone extensive renovations in recent months to transform it into a stylish hotel operating under the Leonardo Limited Edition Hotel brand with an historic soul, an individual character and modern levels of comfort.
Psychological Insights into AI in Hospitality
AI in hospitality is reshaping the industry, but the real challenge isn’t just technical, it’s human. How guests and employees feel about AI often matters more than what the technology can actually do. This article explores the psychological dynamics that influence AI adoption in hospitality and offers practical ways for leaders to ensure technology strengthens, rather than erodes, the essence of human service.
4 ways AI is making an impact in hospitality right now
Discussion about AI is rife in our industry. Is the technology good enough to implement yet? What’s the risk versus the reward? Does it really make that much of an impact? What jobs is it taking? What about ethics?
Accor unveils the winners of the 2025 Accor Design Awards at the Maison&Objet Fair with its founding brand Novotel
Accor has unveiled the winners of the 9th edition of the Accor Design Awards at the Maison&Objet fair in Paris. This year’s challenge focussed on the Group’s founding brand, Novotel, and its international partnership with WWF France to protect and restore the oceans.

