Scandic Hotels Signs First Enterprise Agreement for Amadeus Agency360® in Scandinavia

Solution offers a comprehensive view of travel agency bookings to increase reservations and improve performance September 4, 2025 – Transformative travel technology provider Amadeus has signed a new agreement with the largest hotel chain in Scandinavia, Scandic Hotels, to deploy Amadeus Agency360® Enterprise Solution. The travel intelligence software, which tracks all travel agent bookings from the industry’s three major global distribution systems (GDSs), will offer the hospitality brand unprecedented insight. The agreement marks the first enterprise adoption of Agency360 in Scandinavia and will significantly enhance the ability of the hotel group to analyze and act on travel agency data across its portfolio of 280 properties in 6 countries. Aaron Angert, Vice President of Sales, Scandic Hotels, says: “With Amadeus Agency360, we gain a deeper perspective on our extensive hotel portfolio. As the leading hotel operator in the Nordics, having access to detailed and relevant data is esse…

Regenerative Hospitality Canva: A Transformative Playbook

The hospitality industry stands at a crossroads between a series of choices that will shape its future. Traditionally, sustainability efforts have centred on minimising environmental impact. However, an innovative approach is required for hotels to become agents of positive change. This extends from the improvement and restoration of destinations to the protection of their natural and social ecosystems. Regenerative Hospitality represents a fundamental shift in mindsets. Instead of simply reducing harm, forward-thinking hospitality businesses are now creating net-positive impacts, leaving places better than they found them. This isn’t just environmental stewardship; it’s a complete reimagining of business purpose within the interconnected living systems.