Accor, a global leader in hospitality, is pleased to announce a significant evolution in its subscription programme with the introduction of ALL Accor+, a refreshed and cohesive global platform unifying each of Accor’s established subscription offerings under one umbrella. ALL Accor+ will now reunite regional successes under a single framework while reinforcing ALL Accor’s commitment to deliver bespoke offerings and a seamless customer journey.
Anything That Is Immediately Gratifying Will Be Repeated
Anything that is immediately gratifying will be repeated. Almost 15 years ago, that was Steve Wynn’s opening line of a keynote speech. Wynn, the founder and chairman of Wynn Resorts, went on to say, The strongest force on earth is something that affects your self-esteem.
How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity
Reviews may serve as the new “trust badge” distinguishing genuine guest experiences from SEO-driven marketing noise. AI-powered hotel discovery is reshaping the way travelers search, evaluate, and ultimately book accommodations. Due to generative AI and large language models (LLMs) drawing from multiple data sources, guest reviews have emerged as the most reliable source of truth. They are not just influencing human decision-making but actively shaping what AI presents to potential travelers. Hotels that master the art of review-driven content, reputation management, and SEO optimization will secure long-term visibility in the age of AI-powered hotel discovery.
Lessons in Scalable Growth: How We Closed 150+ Transactions Across 20 Markets Without Losing Local Relevance
Scaling a business is easy to talk about, but rarely easy to do, especially when the ambition involves not only new markets, but also new cultures, regulations, and expectations. Over the past decade, I’ve had the opportunity to support the growth of a global hospitality group, closing over 150 transactions and entering more than 20 new markets across EMEA. Through that journey, I’ve learned that sustainable expansion isn’t about copying and pasting a playbook. It’s about designing a framework flexible enough to adapt – yet rigorous enough to scale.
Ruby Group Announces Second Swedish Location in Malmö
Ruby Group is strengthening its presence in the Scandinavian market with the announcement of a second project in Sweden. The new 78-room hotel will be built in Malmö’s vibrant Davidshall district and is being developed in partnership with Swedish real estate company Revelop, known for its sustainable approach in key urban areas.Davidshall, known for its charming alleyways, vintage boutiques, and vibrant café culture, is just around the corner from Triangeln Station – the future Öresund metro link to Copenhagen, scheduled for completion in 2029. Malmö city center and Malmö Central Station are within walking distance, while Copenhagen Airport is a 30-minute train ride away.The hotel is being created through the transformation of a former office building, with inviting public spaces on the ground floor. The long-established restaurant “Brogatan” will continue to operate independently in the building, thus enhancing the authentic local character of the location. With a total floor area of…
The Oxford Collection Unveils Two New Ultra-Luxury Serviced Apartments on Historic St Giles’ Boulevard
Nestled on the prestigious St Giles’ boulevard, 1@36 St Giles, and 2@36 St Giles are newly renovated, private residences that offer an unparalleled blend of Georgian heritage and contemporary elegance, providing guests with a luxurious self-contained sanctuary in the heart of Oxford.
“Salary Compass 2025” highlights continued growth and rising salary levels in Vienna’s hotel sector
PKF hospitality group announces the release of the 2025 edition of its “Hospitality Salary Compass 2025”, an annual benchmarking survey for the Viennese hotel market, now available to participating hotels. The survey provides the most up-to-date benchmarks for salary ranges across the upscale and luxury segments of Vienna’s hotel industry, offering operators, owners, and stakeholders critical insights into the city’s evolving hospitality market.
The Cost of Franchising – Core and Soft
U.S. lodging demand increased at an average annual rate of just 0.7% in 2023 and 2024, after two years of double-digit growth coming out of the pandemic in 2020. In the May 2025 edition of Hotel Horizons®, CBRE reduced its forecast for lodging demand growth in 2025 to 0.9%. With lodging demand growing at less than 1.0%, hotel owners and operators are scrutinizing the value of their franchise relationships since it is the primary stimulus of demand for most U.S. hotels.
June 2025: where is the growth for the hospitality industry? By MKG Consulting
June 2025: where is the growth? In the markets benchmarked in this monthly review, RevPAR growth is becoming increasingly rare. With the high season now underway, prices are less flexible in the leisure markets, which had been driving European growth for several months. On the corporate side, the trend is also flat or even negative, except in the east of the continent.
Fragrance-Infused Wooden Key Cards Elevate Hotel Membership Perks
Sustainability meets sophistication with the arrival of certified carbon-neutral wooden key cards, setting a new benchmark in hospitality design.

