A key challenge hoteliers face today when picking out a CX platform revolves around data privacy in hotels and regulatory compliance. With guest data at the core of reputation, marketing, and revenue strategies, ensuring proper handling and secure storage is a definite must.Ê
From Dream to Departure: What Drives Travelers to Book
When you dream about your next big adventure, what transforms that daydream into action? What takes you from “That would be amazing, someday” to “Let’s book it now”? Maybe it’s a stunning photo on social media that sparks your imagination, a captivating blog post, or an inspiring conversation with a friend or family member. Whatever the trigger, something shifts – and suddenly, the idea of travel starts becoming a plan.
Interview with Ryan King (Shiji Group): Why Experience Is the New Currency
At HITEC 2025 in Indianapolis, we sat down with Ryan King, Senior Vice President for the Americas at Shiji Group, to unpack how hotels can measure, interpret, and act on guest experience data. Ryan explained why reputation now depends as much on real-time feedback analytics as on human service, and how tools like the Guest Review Index (GRI) are helping hoteliers identify both standout moments and systemic breakdowns. He also weighed in on AI’s growing role in the industry – not as a replacement for people, but as a tool to enhance guest experience and operational focus.
Mylos Hotel Cargese – A Well-Integrated Project Signed Orma Achitettura And Dorothée Meilichzon
Mylos Hotel will shortly be opening in Cargèse, the most authentically Greek of Corsica’s villages. This modern auberge, which has been designed and constructed by the Orma Architettura consultancy and embellished by interior decorator Dorothée Meilichzon, is committed to operating with full consideration for the environment and is fully integrated into the surrounding landscape.
UK Firms Could Miss Out on £319 Billion in Sales Without Strategic Business Travel Investment, New GBTA Study Finds
Companies in the United Kingdom could unlock over £319 billion in additional sales by increasing their strategic investment in business travel. Despite a steady recovery since the pandemic, current travel and expense (T&E) spending still falls short of the level needed to maximise revenue and profitability – even when considering COVID-era investments in virtual meeting platforms. The research finds that a 9.7% increase in T&E spending could yield an 8.1% rise in sales for UK-based companies.
The CMO vs CFO Budget battle
Recently I was reading some McKinsey and Google studies about “the effectiveness of marketing” and CMO/CEO issues. It’s a recurring boardroom drama: CMOs defending budgets while CFOs quietly (or not-so-quietly) ask for cuts. And it’s almost always followed by the same question: “What’s the ROI of marketing anyway?” (Random note: It would be interesting to put a percentage of all brand ads into the balance sheet as brand equity).
How to transform your hotel’s marketing with storytelling
Let’s be honest, a lot of hotel marketing sounds the same these days: “Luxury rooms”, “Friendly staff”, “Perfect location”, “Nestled”. Yawn! In the modern world, where copy-and-paste templates and AI-generated copy are everywhere, it’s easy to create content, but all it does is blend in. When every hotel sounds alike, it becomes harder to stand out and truly connect with guests. Writing content that resonates with audiences is about bringing them into your hotel’s world through the age-old power of (good) storytelling.
onefinestay launches Partner Portal to exclusively service global travel advisors
onefinestay, the leading luxury private rental brand, has built its first online portal creating a seamless new process for the 30,000 global travel advisors it works with. The Partner Portal gives advisors exclusive access to search, create and initiate a booking in any of onefinestay’s 40 destinations around the world.
Minor Hotels Introduces Four Hotel Brands in Strategic Portfolio Expansion
Minor Hotels, a leading global hotel owner and operator with more than 560 properties across 57 countries, announces the strategic expansion of its brand portfolio with the addition of four new hotel brands, including the group’s first soft brands. The newly launched brands will support Minor Hotels’ continued growth by enabling it to expand into new markets and provide distinctive hospitality offerings across the luxury, premium and select segments.
Marine & Lawn Hotels & Resorts Expands Globally: Acquires Iconic Hotel Beside the Revered Links of Muirfield and Makes U.S. Debut in the Historic Pinehurst Region
AJ Capital Partners has acquired Greywalls Hotel next to Muirfield in Scotland, one of the world’s most iconic links courses, and Mid Pines Inn and Pine Needles Lodge in North Carolina’s Pinehurst region—growing the Marine & Lawn portfolio to eight hotels in top golf destinations worldwide.

