Rita J. Varga wins IWTTF Award for Women Leader in Travel, Tourism and Hospitality Tech

Rita J. Varga, founder and CEO of RaizUp, has been named Women Leader of the Year – Individual entrepreneur by the International Women In Travel and Tourism Forum (IWTTF). This prestigious award honours her extraordinary contributions to the travel and hospitality technology sectors, where she has been a tireless advocate for gender equity, inclusive leadership, and talent development.

Reinventing Hotel Marketing in the Age of AI: Customised Campaigns Now Within Reach

Operating in an industry still dependent on Online Travel Agencies (OTAs), hoteliers often face a dilemma: getting noticed while controlling marketing costs. This is particularly challenging even as projections show direct digital bookings will overtake OTAs as the dominant channel by 2030. As a result, relationship marketing, particularly email marketing, remains underutilised despite its vast potential. With global email marketing revenue projected to reach $17.9 billion by 2027, the channel’s growth shows no sign of slowing down. However, artificial intelligence (AI) now offers a unique opportunity to reinvigorate this channel, driven by several factors: the evolution of the GDPR framework promoting consent-based relationships, social media fatigue, and a growing need for more authentic and relevant guest engagement.

Under a Tree Wellness Consultancy Celebrates 20 Years of Global Wellness Leadership

Under a Tree Consultancy proudly celebrates its 20th anniversary, marking two decades of redefining wellness not as an amenity, but as a driver of improved hospitality and real estate performance, a business strategy, and a way of life. Since its founding in 2005 by wellness pioneer Amy McDonald, the firm has shaped wellness experiences that are personal, transformative, globally relevant, and fiscally successful.