In this article, weÕll walk through the systems your Customer Data Platform should connect with, common challenges to expect (and avoid), and practical steps to ensure a smooth rollout, especially across multi-property portfolios.
81-Key Parador de Sigüenza Re-opens after major renovation
Following a seven-month closure, the Parador de Sigüenza reopened its doors on 9 May, unveiling a major renovation project valued at over €10 million. Housed within a spectacular 12th-century castle, the Parador now boasts fully modernised facilities while preserving its historic character. The renovation included the modernisation of 21 guest room bathrooms, replacing bathtubs with showers to enhance comfort and accessibility. The castle’s exterior received careful conservation work including the restoration of the barbican and the creation of a new visitable rooftop terrace with stargazing activities available. A comprehensive redecoration refreshed the hotel’s ambience with new lighting, textiles, and furnishings.
Parador de Molina de Aragón Opens in Spain
The newly opened Parador de Molina de Aragón has been thoughtfully designed to offer exceptional guest comfort while harmonising with its stunning natural setting in the Upper Tagus Natural Park. The opening of the new Parador was originally a commitment of José Luis Rodríguez Zapatero’s government to revitalise the economy of this area after the fire in Guadalajara in 2005. The building characterised by traditional stone architecture, features guest rooms with modern amenities and design elements that balance rustic charm with contemporary comfort.
Sophisticated scams are on the rise: How travel brands can secure trust
Travel is something of an easy target for cybersecurity attacks due to the nature of hospitality—and artificial intelligence (AI) may be increasing the risk for travel brands.
The Financial Impact of Service Robots in Hospitality: An Employee-Centric Perspective
In recent years, the tourism and hospitality industry has undergone a rapid shift toward automation. One of the most visible aspects of this transformation is the emergence of service robots—machines that deliver room service, clean public areas, serve meals, assist with check-in, and even provide concierge services. While much of the discourse has focused on guest satisfaction and operational efficiency, a growing body of attention is now being paid to how employees perceive the financial implications of this technology—both in terms of their own income and the business outcomes for their employers.
Radisson Hotel Group and PPHE Hotel Group partner to sign first Radisson RED hotel in central London
Radisson RED, which is known for its bold and cutting-edge upscale design, is set to open in Leman Street, located near the City of London, close to both the heart of London’s financial district with a few minutes’ walk to Liverpool Street Station, while also close to London’s creative east-end and some of its most famous landmarks such as Tower Bridge and the Tower of London.
The Hoxton, Edinburgh opens in Haymarket
Marking the brand’s Scottish debut, The Hoxton has touched down in Edinburgh’s West End, transforming 11 Georgian-inspired terraced townhouses. Bringing the signature Hox energy to the city, the 214 rooms are split across both sides of historic Grosvenor Street, with the hotel also home to trattoria-style Italian restaurant Patatino, The Get Together ballroom-style events space, The Apartment meeting and events concept, an intimate screening room, and three Houses: self-contained three-bed, three-bath homes-away-from-home, ideal for those looking to live like a local with all the usual Hox comforts.
The Algarve Market Pulse 2025 – Chain Reaction: A Hotel Revolution
The Algarve is one of Portugal’s most popular tourist regions, accounting for approximately 30% of overnight stays in the country. Known for its mild climate and 3,000 hours of sunshine annually, it first rose to prominence in the 1960s as an upscale alternative to the Mediterranean. Today, it remains a favourite for retirees and second-home buyers from Northern Europe. The region is also considered one of the world’s leading golf destinations, hosting 31 of Portugal’s 75 golf courses. Strict development controls have preserved much of the coastline, distinguishing it from other overdeveloped European resorts.
Today, Hilton Garden Inn Brussels Airport Officially Opens Its Doors to Guests
Today marks the official opening of the Hilton Garden Inn Brussels Airport, a brand-new 250-room hotel located near Brussels Airport. The hotel is the latest addition to the rapidly expanding Black Label Hotels (BLH) group and stands out in the region thanks to its two luxurious crew lounges—unique features in this area.
Wooden Fridge Magnets – designed to double as a mini wooden frame, perfectly sized to showcase a treasured postal stamp
Looking for a guest souvenir that zips past the ordinary and straight into the heart? Here it is: our Xenyra charming wooden fridge magnet, playfully shaped like a cartoon electric tricycle, complete with an adorable horseman. Yes, it’s as delightful as it sounds, and it’s ready to add a unique sprinkle of joy and character to your guest experience. A miniature piece of art designed to bring a smile and a fond memory of their stay.

