Customer Experience in Hospitality: From Service to Scenario

In today’s hospitality landscape, customer experience goes far beyond “friendly staff” and a “comfortable bed.” Guests no longer seek just rest—they want to feel like they’ve stepped into a personalized storyline, where every detail—from the room temperature to a well-timed push notification—conveys thoughtful care and meaning.

New members of the SHL International Advisory Board

SHL Schweizerische Hotelfachschule is expanding its international Advisory Board to include further leading personalities from the global hospitality industry as well as the fields of innovation and diplomacy. The new members bring extensive expertise, vision and a strong international network. Together with the existing members of the Advisory Board, they will support SHL in keeping the relevance and quality of its programme high and in tune with the times, as well as further expanding its position as one of the leading Swiss hotel management schools.

Every Customer Deserves Your “First-Time Energy”

While this isn’t formal research, I’ve asked many people the question, “What do you think is the most common question that customers ask employees?” I made the point that this isn’t about calling customer support; it’s a people-to-people interaction.

Issue 795: Boutique Hospitality Aligns Luxury with Culture and Lifestyle

Boutique hospitality continues to evolve beyond lodging, blurring into fashion, lifestyle, and cultural experience. Burberry’s takeover of The Newt in Somerset and H&M Home’s design collaboration with Palm Heights exemplify a new era of branded hotel partnerships—where hospitality becomes an extension of identity. Meanwhile, Audrey Gelman’s new project, The Wing Hotel, is reigniting the conversation around women-centered spaces in hospitality, this time with a refined, narrative-driven approach.

Scandic to Establish New Hotel in Uppsala

Together with landlord Vasakronan, Scandic plans to open a modern, new 236-room hotel in downtown Uppsala. The hotel will be built in the rapidly growing Södra City (Southern City) area. In addition to a gym, bar and flexible meeting facilities, the new hotel will offer a large restaurant with a view of stunning park areas.

Insights from the 2025 NYU International Hospitality Investment Forum

Despite some strong headwinds in the hotel industry, speakers at the NYU International Hospitality Investment Forum painted a cautiously optimistic picture. While average daily rate (ADR) growth is trailing inflation in 2025, occupancy remains relatively steady, which signals underlying resilience in the sector. The following are some key takeaways from the conference that stood out as opportunities or concerns for the hospitality industry: