Radisson Blu Hotel debuts in Florence, the gateway to Tuscany

Radisson Hotel Group proudly announces the opening of the Radisson Blu Hotel, Florence , a landmark addition to the Tuscan capital. Located just minutes from Florence’s historic center with sweeping views of the Tuscan hills, the hotel blends contemporary design with the city’s Renaissance heritage. Featuring one of Florence’s largest conference facilities, along with a full-service spa, wellness center, and tennis courts, the Radisson Blu Hotel, Florence sets a new benchmark for both business and leisure hospitality in the region.

Sheraton Reimagines a Bedtime Classic in New Campaign “Goodnight Room”

For generations, Goodnight Moon has been the story that signaled comfort – a final goodnight before tomorrow’s adventures begin. Today, Marriott Bonvoy’s Sheraton Hotels & Resorts reimagines that familiar ritual through the lens of travel in “Goodnight Room,” a new campaign that celebrates the small, human moments that make the world feel like home, even when we’re far away. Launched as Sheraton reaches a pivotal milestone in its global transformation, “Goodnight Room” marks the brand’s most significant storytelling moment yet, inviting travelers across the globe to rediscover one of hospitality’s most familiar names through a fresh and modern lens.

Trip.com Group Shapes Global Travel Trends through AI Innovation, Sustainability and New Consumer Insights at WTM London 2025

As World Travel Market (WTM) 2025 draws to a close at Excel London, Trip.com Group showcased its global leadership by sharing insights and innovations shaping the future of travel. Across key sessions, the company led conversations from global and European perspectives, focusing on the strategic evolution of travel, from digital transformation and personalisation to sustainability.

UN Tourism and Università della Svizzera Italiana Strengthen Links Between Tourism and Fashion

Following on from the joint report “Fashion and Cultural Tourism – Connecting Creators, Businesses, and Destinations” USI, in cooperation with UN Tourism, hosted a hybrid workshop (24 October) to strengthen ties between the fashion and tourism sectors. The insights delivered in Lugano targeted policymakers and researchers, as well as professionals in product development, marketing and communication working within national tourism administrations, destination management organizations and fashion companies.