What if the pinnacle of hospitality meant being welcomed like a global superstar wherever you are in the world? With ALL Accor, Accor’s booking platform and loyalty programme, this is no longer just a promise – it’s a reality. Today, the brand unveils its new campaign, “Don’t be a Guest, be a Guest Star”, fronted by none other than Kylian Mbappé.
IDeaS and SORASO by Smart Finder Announce Technology Integration Partnership
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has announced a technology integration partnership with SORASO by Smart Finder, Thailand’s premier provider of hotel software solutions. SORASO’s comprehensive suite of hospitality solutions span front office and back-office operations and has 50,000 users and over 100,000 rooms under management across the Southeast Asia region.
Nomadix Showcases New Solutions and Product Features at HITEC 2025
Nomadix® Inc., bringing connected experiences to life, today announced the company will showcase its updated suite of solutions at HITEC Indianapolis June 16-19, in booth #3006. The new and enhanced offerings create better guest experiences and more efficiency and sustainability for hotel operations. Nomadix and Vingcard will also team up to discuss their collaboration on future offerings for hospitality, in a combined booth on the show floor.
Welcome to the New roommaster: Hospitality, Simplified. One Name, One Platform.
roommaster, a trusted name in hospitality software, today unveiled a unified brand identity and product vision, bringing its company, platform, and mission together under one familiar name.
Percipia Launches Major Redesign To Its Flagship Product Parallax
Percipia, a leading provider of hospitality phone systems, in-room guest-facing applications, and integration provider for hotels, resorts, casinos, and conference centers, announces the launch of the fully reengineered Parallax platform. More than a visual update, this next-generation release features a complete backend rewrite, offering a faster, lighter, and more secure integration engine to support modern property management system (PMS) environments.
RealTime Reservation Partners with Trilogy Spa Holdings for a New Era of RealTime Wellness Bookings, Beginning with The Plaza Hotel in New York
New York, NY – [June 17, 2025] – RealTime Reservation, the industry leader in dynamic hospitality booking technology, is proud to announce a groundbreaking partnership with Trilogy Spa Holdings, a premier spa management company operating some of the most trusted wellness destinations in the United States. This strategic alliance marks the launch of a fully integrated, real-time booking platform tailored specifically for spa and wellness services across Trilogy-managed properties, beginning with the iconic Plaza Hotel in New York City.
STR Weekly Insights: 1-7 June 2025
Last week’s analysis focused heavily on a lackluster weekend. This week, we show that weak performance shifting to the weekdays. Performance across the U.S. hotel industry was soft in the week ending 7 June 2025 with steep performance declines on Sunday followed by gradual, but still lagging, improvement throughout the week eventually ending with a flat weekend.
Infor Hospitality Names SHR as Preferred CRS Partner to Elevate Unified Guest Experiences for Modern Hoteliers
Infor®, the industry cloud company, and SHR, Hotel technology specialist and part of The Access Group, today announced a strategic alliance naming SHR as Infor’s preferred Central Reservation System (CRS) partner announced a strategic partnership naming SHR as Infor’s preferred Central Reservation System (CRS) partner.
UN Tourism and Croatia sign agreements to advance sustainable tourism development, research and innovation
UN Tourism has agreed to partner with the Ministry of Tourism and Sport of the Republic of Croatia and the University of Zagreb on research and innovation in sustainable tourism development and the creation of a Sustainable Tourism Awards.
Nomadix Expands Gateway Series, Introducing New Internet Gateway Designed for High-Density Guest and Resident Networks
Nomadix® Inc., bringing connected experiences to life, today announced the newest addition to its suite of internet gateways – the EG 5K. High-speed internet access (HSIA) remains a top requirement for hotels, residential buildings and other shared spaces. Building on its legacy in the hospitality and multifamily sectors, Nomadix designed this new gateway to deliver secure and reliable Wi-Fi to properties where many users share the same guest, visitor or resident network.

