With all that’s been happening, it’s so encouraging and hopeful to see a gradual uplift in bookings. The best way to move forward is to be aware of recent booking patterns, so we can make informed decisions and predictions. We’ve done an indepth ana…
How COVID-19 Will Change Air Travel As We Know It
In the heart of Australian outback lies Alice Springs. The town – colloquially known as Alice – is the site of indigenous human presence dating back nearly 30,000 years. More recently, however, a new (and admittedly very different) type of settler h…
Hilton Introduces Hilton EventReady with CleanStay, Setting New Standards for Event Cleanliness and Customer Service
MCLEAN, Va. – For more than 100 years, Hilton hotels around the world have set the stage for the world’s most coveted and important meetings, events and entertainment gatherings – from star-laden award shows and movie sets to energetic political con…
Making sense of artificial intelligence: AI in the (Increasingly Virtual) Workplace
Increased virtualization is likely permanent for many jobs, paving the way for workplace bots One lasting change from COVID-19 is likely to be that we all will be working from home (or anywhere) more often. Many companies have announced they will al…
Hilton Inspires Global Wanderlust in ‘Down to Earth with Zac Efron’ Netflix Travel Series as Official Hotel Sponsor
After months of quarantine, people around the world are nodding their heads to four powerful words: We need a vacation. Launching just in time to re-inspire travel, today, July 10, the Netflix series “Down to Earth with Zac Efron” premieres globally…
STR: Preliminary June data for London hotels
STR’s preliminary data for London hotels showed record performance lows. Comparison with June 2019: Occupancy: -74.4% to 23.0% Average daily rate (ADR): -59.2% to GBP72.48 Revenue per available room (RevPAR): -89.6% to GBP16.64 The absolute levels i…
Recovery For Branded Hotels And Where To Put Your Marketing Resources
As each market rebounds differently, the marketing for a flagged hotel looks different due to systems limitations. Here is an overview of the top suggestions if you are a branded hotel: Leverage what the brand has already crafted for you in terms of…
Inflection Detection: How Travel Brands Can Discern And Capture Upswings In Demand
Very few people are traveling now, but the $2.9 trillion question is when will people start booking travel again. The World Travel and Tourism Council (WTTC) predicts that a staggering 197.5 million travel and tourism jobs are at risk of being lost …
Cornell Research Recap: Uncovering the attributes of sustainable earnings in the lodging industry
The study identifies several factors that affect the two key components of earnings in the lodging industry: their persistence (the ability of earnings to recur) and their predictability (the ability to forecast earnings). Published in Cornell Hospi…
What Actually Matters to Mobile-First Guests for the Hotel Experience
Prior to the COVID crisis, all hoteliers already knew that a large percentage of potential guests were conducting their travel research via their mobile devices. Now, the imperative for creating a mobile-first experience extends beyond merely gettin…