Massive developments are happening in AI. Just this week the popular Hotel Tech Insider innovation newsletter covered a story about Hyatt laying off 30% of it’s US Call Center staff and we’re seeing major tectonic shifts like this across the industry each week but most hotels are only just beginning to explore its potential. In many cases, individual hoteliers and staff are experimenting with tools like ChatGPT for writing content or answering questions. Some hotels have added basic AI features into their operations – think of voice-activated assistants in rooms or simple text chatbots on their websites that answer guest FAQs. Others use AI behind the scenes for tasks like summarizing guest feedback or generating reports. These early uses are valuable, but they barely scratch the surface of what’s coming.
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La Chambre Du Marais Reached 51x ROAS With Google PMax for Travel Goals
By leveraging the advanced capabilities of the Cendyn DMP and the AI-powered targeting and automation of Google PMTG, the property aimed to reach high-intent travelers at the right time and across the right channels. The goal was to boost online visibility and drive stronger performance for direct bookings.
Meliá named Most Sustainable Hotel Company in Europe by TIME and Statista
Meliá Hotels International has been recognized as the most sustainable hotel company in Europe and the second worldwide in the newly released World’s 500 Most Sustainable Companies 2025 ranking, published by the prestigious TIME magazine in collaboration with data analytics firm Statista. Meliá is also listed among the top 20 Spanish companies in this global index, which highlights organizations with the strongest commitment and progress in sustainability.
How hotels should be thinking about their visibility on AI platforms
Travel companies’ ability to gain visibility in the travel discovery process has become more challenging as users across the globe move from traditional search tools like Google to artificial intelligence (AI)-powered search.
Cloudbeds publishes first-ever study on AI hotel recommendations as generative AI reshapes travel industry
Cloudbeds, the AI-powered platform fueling hotel growth, has today released The Signals Behind Hotel AI Recommendations, the hospitality industry’s first comprehensive study examining how generative AI platforms recommend hotels to travelers.
The Rise of Experience-First Hotels: Designing for Memories, Not Just Stays
In the rapidly evolving world of hospitality, a fundamental shift is underway. No longer is a hotel merely a place to rest one’s head; today, it’s a portal to emotion, exploration, and personalized engagement. The traditional benchmarks of luxury—thread count, square footage, and concierge services—are being replaced or complemented by immersive experiences and local storytelling. This new wave of hospitality, known as the “experience-first” approach, is all about designing hotels not just for comfort, but for creating lasting memories.
Splendid Hospitality Group to invest tens of millions in their York hotels
Award-winning hospitality business, Splendid Hospitality Group (SHG), one of the region’s largest and most established hospitality companies, which employs over 350 people in the area, announces that it plans to invest tens of millions of pounds in its 4 York hotels. The continued investment underscores the Group’s generational commitment to enhancing the city’s visitor experience, supporting local jobs and strengthening York’s position as a premier destination for tourism and business travel.
U.S. hotel performance update
U.S. hotel performance data for 8-14 June came in lower than projected with a third straight week of hotel demand declines at a time when the early-summer travel season was expected to lift performance.
Scandic’s new signature hotel The Dock 69°39 by Scandic opens in Tromsø, Norway
On Tuesday, Scandic opened the doors of its sixth signature hotel, The Dock 69°39 by Scandic, in central Tromsø. The new hotel adds 305 new rooms to Scandic’s existing offering in Tromsø – almost doubling the number of hotel rooms in the city – which further strengths Scandic’s presence in Scandinavia.

