TrustYou’s CEO envisions moving from fragmented guest communication to unified conversational AI that maintains context across all channels and touchpoints.
Understanding the Profit Picture: HotStats CEO Michael Grove at ITB Berlin
HotStats CEO explains why revenue growth doesn’t always translate to stronger margins due to rising costs and evolving guest expectations.
a&o significantly expands its International Sales team with 3 Strategic Appointments
Europe’s largest hostel group hires three sales managers for France, UK, and Scandinavia, targeting 75-80% occupancy rates and 600,000+ overnight stays.
Experiences Are Inventory, Not a Feeling: A Conversation with Journey at ITB Berlin
Journey executives explain how hotels can generate 50% of revenue from non-room sources by treating experiences as bookable inventory rather than add-ons.
Experiences Are Inventory, Not a Feeling: A Conversation with Journey at ITB Berlin
Journey executives explain how hotels can generate 50% of revenue from non-room sources by treating experiences as bookable inventory rather than add-ons.
Payments, AI Commerce, and Why Retail Went First: A Conversation with Stripe at ITB Berlin
Stripe’s James Lemon discusses payment infrastructure challenges in hotels and why AI booking technology is more complex for travel than retail.
Mastering Profiling, Personalisation and Targeting Needs More Than Data at Whittlebury Park
Bradley Spielman at Whittlebury Park shares strategies for marketing to diverse audiences including spa guests, golfers, motorsport fans, and corporate groups using data-driven personas.
One Platform, One Source of Truth: A Conversation with Access Hospitality at ITB Berlin
Access Hospitality’s Navigator uses natural language AI to query unified hotel data, eliminating the need to toggle between multiple systems.
HVS Europe Hotel Transactions Bulletin – Week Ending 6 March 2026
PPHE reacquires Park Plaza London Waterloo for £147.9m while Nordeste Properties buys Meliá Bilbao for €63m in major European deals.
Friction, Wristbands, and Why Best-of-Breed Wins: A Conversation with TRYBE at ITB Berlin
TRYBE CEO discusses their wristband-based contactless system for spas, arguing specialized software with strong integrations beats all-in-one platforms.