Target Your Local Drive Market

With restrictions slowly lifting, travelers are looking for easy ways to get a break from their “new normal”. The focus now is staycations – where can locals go to take a break from everyday life? Industry experts are seeing that more people are dri…

Pandemic Pricing Principles for Hotels

This is my second pandemic-themed article, following the last magnum opus on Hotel Marketing and Revenue Management in the Time of Pandemic. I was definitely hoping for things to be better by now. I still have a lot of optimism. However, for now, th…

Horwath HTL Market Report: Poland Market Update

As a newcomer to the group of developed markets, Poland faired well in comparison to the rest of the world economy elite countries. The Polish economy is considered steady with GDP during the second decade of 2000s consistently growing. In the regio…