COVID-19 Recovery Series: Media Budgets & Targeting

There is pent-up demand for travel, in fact there’s already a term for it in China “revenge travel”, those who intend to travel to make up for lost time or because quarantine is driving people crazy! Some are predicting a start toward recovery in 8 …

Now Is the Time for Travel Brands to Test TikTok

Digital Advertising Specialist Chris Gregory-Pasha wonders, will travel brands be slow to adopt TikTok, or have they learned their lesson? With borders shut, planes grounded and hotels closed, travel marketeers are facing challenging times. While ma…