Author: Admin

The hotel industry sits on a goldmine and leaves most of it completely untouched. In a world where every other major consumer sector has figured out how to monetize attention, personalize experiences, and capture wallet share across the full customer lifecycle, hotels are still largely selling rooms like it’s 1999.

May, 2025 – After a rigorous evaluation process, leading Sales and Catering Software, iVvy, has been selected as one of the listed Sales & Catering Software vendors by global hospitality giant, Accor.

Hospitality Financial and Technology Professionals (HFTP®) is pleased to announce that Hospitality Upgrade has been named the official publication of the Boutique Hotel Owners Conference powered by BLLA, which will be held September 29-30, 2025, in Westlake Village, CA, USA. The partnership will bring exclusive coverage and insights to the independent boutique and luxury hospitality industry.

Amadeus, in collaboration with Accor, announces an expansion of the use of Delphi®, a trusted name in the hospitality industry for managing hotel sales, meetings and events. Accor, already a user of the technology, will now implement Delphi across its premium brands, starting with Pullman, Mövenpick, and Swissôtel as the preferred technology solution. Delphi also provides a tailored solution for Accor’s luxury hotels, as well as for its large meetings and events properties, and clustered hotels.

Francesca joins us as a Senior Consultant in the UK Hospitality Capital Markets team. Formerly with CBRE, she brings valuable experience across Advisory and Capital Markets in both London and Asia. Her strong expertise in financial analysis and real estate advisory is a great addition to the team, following the recent arrivals of Andrew Horder and Anastasia Cooper to support our expanding Hospitality Capital Markets division.

Accor, a world-leading hospitality group, has announced the development of a new digital meetings & events ecosystem to maximize the ongoing expansion and support of its multi-billion-dollar meetings & events business. The new platform will unite over 5,600 Accor hotels and resorts worldwide, featuring an inventory of 2.5 million sqm of event space and 800,000+ guestrooms – providing an easy, self-serve option for clients to view and book event space, guestrooms, and sales & catering services, while augmenting the continued support of on-site hotel teams. The integration of sales & catering will be a key advantage for meeting planners and business clients, as well as the link to Accor’s loyalty program ALL Accor, for the opportunity to earn and access rewarding membership benefits.

Otelier today announced its new affiliation with Preferred Hotels & Resorts as the latest addition to the brand’s Alliance Partner Program. This partnership solidifies Otelier’s position as a recommended provider of business intelligence solutions for Preferred Hotels & Resorts member properties across the globe.

Core Hospitality has established a new professional board of directors as part of its strategy for growth and long-term positioning in the hospitality industry. Five experienced industry leaders will provide strategic guidance and oversight as Core Hospitality continues its expansion in Denmark and Norway.

Expedia Group’s latest research reveals significant shifts in how travelers plan and book travel compared to previous years, including a surge in social media influence and the impact of trust. Drawing on insights from over 11,000 consumers across 11 global markets, the 2025 Traveler Value Index offers a valuable roadmap for travel brands seeking to meet evolving expectations.