Author: Admin

Breaking down your audience into different segments with specific messages and offers drives engagement, clicks, and bookings. Yet many hotels are still blanket sending the same messages to their entire database. And it’s just not working. Segmentation can be simple and effective, capitalizing on the basic data you already own. With a shifting economic climate, now is the time to bolster your Find, Book, and Grow strategies.

Sunway Hotels & Resorts, Malaysia’s leading hospitality company with a diverse portfolio of hotels, resorts and integrated attractions across South East Asia, has taken a major step forward in its strategy to internationalise the brand and serve the needs of customers from all around the world, by becoming a member of the Global Hotel Alliance (GHA), the largest alliance of like-minded independent hotel brands.Effective mid-May 2025, all 11 of Sunway’s hotels and resorts in Malaysia, Vietnam and Cambodia will become part of GHA DISCOVERY, the global loyalty programme with 30 million members, which has been proven to drive repeat business and increase incremental spending. Reciprocally, GHA DISCOVERY members will be rewarded with instant benefits, unique experiences, and DISCOVERY Dollars (D$) – D$1 equals US$1 – when they book and stay with Sunway. This will extend Sunway’s reach significantly beyond Southeast Asia and inspire the world’s discerning global travellers – including corpo…

Club Med, the global leader in premium all-inclusive holiday experiences, capped off a record-breaking 2024, marking a year of significant growth and strategic achievements. As the brand embarks on its 75th Anniversary celebrations in 2025, Club Med is poised to leverage this momentum to capitalise on its successful upscale transformation and rising demand for elevated experiences.

As we move into the second half of the year, now’s the time to plan your next hotel holiday marketing campaigns. Holidays are a great opportunity to connect with guests, create relevant offers, and drive more bookings. With the right timing and message, you can stand out and make every campaign count.

In this week’s episode of Hotel Moment, you’ll find out if you’re sacrificing the guest experience for the sake of reducing costs or if you’re making smart technology decisions that increase staff productivity and make your guests happy. Stuart Greif, Executive Vice President, Chief Strategy, Innovation & Operating Officer at Forbes Travel Guide, joins Revinate CMO Karen Stephens to share how he’s seen AI technology make or break a hotel. Get his practical examples on where you can integrate this technology into your tech stack while keeping the point of hospitality the main point.

The Hotel Marketing Association (HMA) has officially unveiled the shortlist for its prestigious 30th annual Hotel Marketing Awards – marking a major milestone in championing marketing excellence across UK hospitality.

What does it mean to deliver authentic hospitality in an increasingly automated world? In this episode of The Turndown, Diogo Vaz Ferreira, Head of Commercial at Clink Hostels, shares his thoughts on balancing modernization with the human touch in the hostel industry.

In 2025, hotel profitability is being squeezed from both sides. Labor costs are rising. Consumer demand is flattening. And owners and operators are under increasing pressure to reduce operating costs – without sacrificing the guest experience.

Independent hospitality operators are marketing masters by necessity. With limited staff, budgets, and time, they juggle social media, email campaigns, OTA listings, reviews and advertising — often all at once. In TakeUp’s The Voice of Independent Hospitality Report 2025, 64% of property owners cite social media as their primary marketing channel, with another 50% relying on word of mouth and 44% using email marketing.

The most expensive real estate in your hotel? It’s not the presidential suite—it’s your empty meeting room on a Tuesday afternoon.