2024 European Hotel Transactions

The European hotel investment market in 2024 sent a clear message: prime, luxury hotel assets remain not only resilient but increasingly in demand. With €10.95 billion transacted across 137 deals, the year underscored an undeniable reality—high-end hospitality investments continue to flourish, even amid shifting market dynamics. From iconic five-star resorts to exclusive four-star properties, demand for premium assets is fuelling exceptional transaction volumes, as investors compete to secure the most valuable properties in Europe’s leading destinations.

Brand Playbook: Your short-term fixes are beating your brand, and it’s time for a brand comeback

If hotel management were football, your brand would be your crest – the reason your fans come to the stadium, what moves them, the pedigree of your club or the pride of a nation. It’s more than just a logo or tagline; it’s the reason guests choose your hotel – the “why” behind every booking. However, when the bank account takes a hit, especially during low seasons or when a new hotel is just at kick-off, it can be tempting to resort to quick tactics to fill rooms. After all, any money is good money, right?

STR Weekly Insights: 4-10 May 2025

Following two weeks of year-over-year (YoY) growth, U.S. revenue per available room (RevPAR) fell 2.7% for the week ending 10 May. The decline was primarily on occupancy, which was down 2.3 percentage points (ppts). Average daily rate (ADR) dropped a modest 0.6%. The weekend (Friday & Saturday) showed the largest decline with RevPAR down 4.0% as both occupancy (-1.6ppts) and ADR (-1.8%) retreated. Weekdays (Monday-Wednesday) were the least negative with RevPAR declining 2.3% totally on occupancy, while shoulder days (Sunday & Thursday) saw RevPAR decrease 2.9%.

Marriott International Celebrates the 2025 J. Willard Marriott Awards of Excellence Honorees

Marriott International, Inc. is proud to celebrate the winners of the 2025 J. Willard Marriott Awards of Excellence at the company’s annual ceremony, which brings together associates from around the world. Established in 1987 and named after Marriott’s founder, the J. Willard Marriott Awards of Excellence recognize outstanding individuals, teams and properties for their exemplary achievements, commitment to excellence and extraordinary service to communities, guests and each other.

The Ultimate Tech Ecosystem for Enterprise Hotels

Enterprise hotels operate at a level where fragmented technology leads to operational slowdowns, missed revenue opportunities, and inconsistent guest experiences. With numerous hotel tech solutions available, selecting the right combination can be overwhelming. However, when systems align with your business goals, they unlock smarter operations and sustainable growth.

3 Emerging Booking Trends You Can’t Ignore in 2025

If you’ve been working in the hospitality industry for any time, I’m sure you’ve experienced the huge shifts and changes in the way that hotels operate, in how consumers select where to travel and stay, and how they prefer to book their hotel.

Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

PARIS, France, 19 May 2025 — Influence Society, a creative agency serving leading hospitality brands, has released the second edition of its curated trend guide, Societies Quarterly. Designed for hoteliers, marketers, and tastemakers, the Q2 2025 issue explores the most compelling intersections of design, AI, culture, and technology influencing the hospitality landscape. With contributions ranging from generative AI’s role in emotional branding to the evolution of design-led hotel spaces, the 31-page publication offers forward-looking inspiration for brands seeking to stay culturally relevant and creatively distinctive.