Author: Admin

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage, and retain guests today. From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional; it’s essential.

PM Hotel Group, a Top-15 hotel management company known for its dynamic portfolio and commitment to performance, today announces strategic executive promotions across PM Hotel Group and its lifestyle division, Modus by PM Hotel Group as the company expands into new regions across the US. The promotions come on the heels of several exciting milestones for the lifestyle portfolio, with recent openings of Wolfe’s Moab and evo Hotel Tahoe City, as well as upcoming debuts slated for 2025 including Hotel Burg in Leesburg, VA and RESET Joshua Tree, increasing the portfolio of the luxury and lifestyle division to over 20 properties nationwide. With these recent openings for the lifestyle division, PM Hotel Group has expanded its overall portfolio, which includes both branded and independent properties, to 92 hotels across the nation.

From experiential journeys and ‘bleisure’ travel to technology-driven bookings, led by Millennials and Gen Z, Veronique Raynaud, Vice President and General Manager, Global Client Group International Merchant Services, at Amex – an HSMAI Europe organisational member – highlights trends the hotel industry can leverage to boost customer acquisition, engagement, and loyalty.

We know the marketing funnel analogy. It’s neat, simple, easy to understand. And it’s useful to explain the concept of volume. But when planning marketing actions I find that the funnel is limiting, we need something that clearly positions marketing activities and helps prioritize them in terms of resource investment. A scale where every activity in marketing can be placed somewhere along it.

March 2025 revealed a mixed picture for the European hotel industry. Several segments saw their performances fluctuate, in particular the budget and economy segments, with domestic customers less able to multiply their stays due to the economic context. While Eastern Europe is once again doing well, with strong growth, other regions, such as North-Western Europe, are struggling to return to a positive trajectory.European hotel performances are very uneven from one range to another. After returning to a degree of stability last month, the budget and economy segments plunged back into the red, with RevPAR declines of -10.2% and -2.4% respectively. The midscale segment is also experiencing a slight decline in performance (-0.5%), with the upscale segment being the only one not to be caught up in this downward trend (+0.9%) thanks to the international clientele.

As a prelude to its 160th anniversary this June, The Langham Hotels and Resorts today introduced signature pink all-electric Lucid Air house cars at The Langham, New York, Fifth Avenue and The Langham Huntington, Pasadena, Los Angeles. The flagship brand under Langham Hospitality Group (LHG), The Langham is widely known for its rich history and pioneering spirit – both of which are reflected in these latest guest amenities.

Founded by long-time industry experts, Hey Lou is an innovative and sustainable hotel concept that operates seven economy hotels across Germany: Frankfurt Airport, Friedrichshafen, Hildesheim, Karlsruhe, Monheim am Rhein, Nördlingen and Piding. A central pillar of the Hey Lou concept is integrating AI into daily hotel management.

AI news is coming in hot – every single day. A new groundbreaking platform, feature, update. Well, sometimes it’s groundbreaking, and sometimes we’re yet to see how life and business changing (or not) it’s going to be.

Tripadvisor, Inc. announced the closing of its previously announced plan of merger with Liberty TripAdvisor Holdings, Inc., pursuant to which Tripadvisor acquired Liberty TripAdvisor and the Tripadvisor shares held by Liberty TripAdvisor (the “Merger”).

In this recast episode of Hotel Moment, we revisit Karen Stephens‘ conversation with Casper Overbeek, Chief Product Officer at citizenM. Casper shares eye-opening insights into citizenM’s groundbreaking paid subscription loyalty program and their distinct approach to personalization across different cultures. From their guaranteed availability promise to their fascinating observations about European versus American guest preferences, discover how citizenM is reimagining hotel loyalty for the modern traveler in ways that continue to disrupt the industry.