The Hospitality Brand of the Future: Purpose-Driven, Planet-Aligned

The hospitality industry, once defined by luxury, opulence, and aesthetic grandeur, is undergoing a transformation—one that is being shaped by the urgent call for sustainability, conscious travel, and meaningful experiences. In a world grappling with climate change, resource scarcity, and a growing demand for ethical consumption, tomorrow’s hospitality leaders will be those who align profit with purpose and luxury with responsibility.

5 data signals that tell revenue managers when to raise hotel rates

In today’s rapidly shifting market, pricing decisions backed by solid data aren’t just helpful—they’re essential for maximizing revenue. Make no mistake – raising and lowering rate is only one tool within the revenue management tool-box, but it is often the most crucial and effective tool that we have, so when making rate changes to our Best Available Rate, or Flexible rate, it’s very important that there is a logical reason for why we are making a change. This guide reveals five proven data signals that clearly indicate when to confidently raise your rates. These aren’t theoretical concepts, they’re practical indicators used by top-performing hotels to capture maximum value without sacrificing occupancy.

Cendyn Promotes Yakesh Arora to Chief Technology Officer

Cendyn, a global integrated hotel technology and services company, announced today it has promoted Yakesh Arora from senior vice president of global engineering to chief technology officer (CTO). Arora is an entrepreneurial CTO with a track record in developing cutting-edge, scalable products for clients, resulting in significant increases in revenues and margins. He successfully built, managed, and trained multiple teams to deliver industry-first projects, increasing both market share and revenues.

A Call for a UN Tourism Resilience Data Centre

As a candidate for the position of Secretary General of UN Tourism, I am honored to support the important work of the Global Tourism Resilience and Crisis Management Centre in Jamaica and other parts of the world and contribute to this critical effort with learnings from my own experience. I had the hard job of guiding the tourism industry of Greece through the COVID-19 pandemic as Minister of Tourism and we did that by leveraging the power of data and that excites me to share my vision of a UN Tourism Resilience data centre.

HotelRunner to Unveil Three Exclusive Pilot Programs at Arabian Travel Market

HotelRunner, the leading travel and hospitality technology platform, announces its participation in the Arabian Travel Market (ATM), from April 28 to May 1, 2025, at the Dubai World Trade Centre. As the region’s travel and tourism industry rapidly evolves, HotelRunner will showcase its latest innovations and unveil three exclusive pilot programs in finance, B2B, and data, offering a select number of partners early access.

Global Hotel Alliance’s Green Collection More Than Doubles in Size, Reflecting Hotel Brands’ Commitment to Sustainable Hospitality

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has announced significant growth of its Green Collection. Since its launch in March 2023, the collection has expanded by 150%, growing from 189 hotels, resorts and palaces to 472. This rapid expansion underscores the increasing importance of sustainability in the hospitality industry.