Guest Experience Trends Shaping 2025 and Beyond

Hotels across the globe made a remarkable recovery in 2024, reaching a record-high contribution of $11.1 trillion to global GDP. But beyond the numbers, what’s driving this transformation? Hospitality is evolving fast, with guest expectations, AI-driven insights, and online reputation management reshaping the landscape.

Eleven game-changing trends & topics that defined ITB Berlin 2025

In a world of dynamic change, the international tourism industry remains on course. At the close of ITB Berlin 2025, the travel world presented itself in an optimistic mood and robust shape. The order books of most companies are well-filled, and global travel demand has not been this high in a long time. At the same time, the industry is facing a series of complex challenges and tasks that require new strategies and ways of thinking. The need to invest in one’s own IT infrastructure, the challenges of sustainable business practices, the opportunities offered by artificial intelligence, and the search for suitable personnel require decisive answers and new concepts. Eleven trends and insights from ITB Berlin 2025 that will occupy the travel world in the coming months – and beyond.

From Check-In to Checkout: How Technology is Streamlining Hotel Operations

In the heart of a bustling city, a boutique hotel prided itself on personalized service and a unique guest experience. Yet, despite their dedication, they faced mounting challenges: overbookings during peak seasons, manual errors in reservations, and a front desk overwhelmed with paperwork. These operational inefficiencies strained the staff and began to tarnish the guest experience they so valued.

Ten Percent of the Products Consumed at RIU’s Hotels in The Balearic Islands are Locally Produced

In just two years, RIU Hotels & Resorts has doubled the amount of local products used at its hotels in the Balearic Islands. This figure stood at 5.7% in 2023, before increasing to 7% in 2024 and reaching 10% in 2025. This amount is calculated as a percentage of the hotels’ total spending and represents a significant milestone for the chain, which intends to continue increasing the proportion of local products used in the coming years as part of its Proudly Committed sustainability strategy, supporting the community and reducing the company’s scope 2 carbon emissions.

Eurostars settles in Latvia

Eurostars Hotel Company, a subsidiary of the Hotusa Group, recently announced the opening of its first property in Latvia, the Eurostars Metropole in Riga. This expansion marks the brand’s entry into the Baltic States, with the prospect of growth in this strategic region.