Ten Trends Shaping Corporate Communications in 2025

“In a rapidly evolving landscape…” – This Chat-GPT siren seems to be the most frequently used phrase of the past year and immediately makes me question the content that follows. However, we can all reluctantly relate to the statement and the Communications function is no exception. While the AI wave has flooded our daily lives, changing how we work and what we communicate, other societal trends and consumer behaviors continue to prompt (pun intended) fundamental changes within corporate communications.

How Glamping Is Reshaping The Future Of The Luxury Travel Industry

Luxury travel is evolving, and at its forefront is a rapidly growing sector: glamping. The fusion of nature and high-end hospitality has propelled glamping from a niche offering to a mainstream industry poised for significant expansion. According to Arizton research, the U.S. glamping market is projected to skyrocket from $561 million in 2023 to $1.3 billion by 2029, underscoring the increasing demand for high-end outdoor experiences.

Accor, Invel Real Estate and Prodea Investments sign Hotel Bellevue Cortina d’Ampezzo, Emblems Collection

Accor, Invel Real Estate and Prodea Investments proudly announce the signing of Hotel Bellevue Cortina d’Ampezzo, Emblems Collection, marking the brand’s first property in Italy. Set to open at the end of 2026, this iconic property will offer a captivating alpine club experience in the renowned destination of Cortina d’Ampezzo, standing as a testament to craftmanship, thoughtful design and witty Italian flair.

How a Seamless F&B Experience Can Boost Guest Satisfaction

In the hospitality industry, food and beverage offerings play a pivotal role in shaping guest experiences. Whether it’s an indulgent room service meal, a quick bite at a café, or a fine dining experience, the way F&B services are delivered can significantly influence guest satisfaction. In an era where personalization and efficiency are key, creating a seamless F&B experience is not just an advantage—it’s a necessity. In this blog, we’ll explore how a seamless food and beverage (F&B) experience can enhance guest satisfaction and provide actionable tips to make it happen.

Americans Are Traveling More in 2025 – Here’s What’s Driving Their Journeys

Kansas City, MO – Despite financial pressures and shifting travel landscapes, Americans are traveling more in 2025 than they have in the past five years, according to the latest edition of Portrait of American Travelers® by MMGY. The study, which surveyed over 4,500 active leisure travelers, uncovers key trends shaping U.S. travel, from a strong desire for meaningful experiences to the rising role of AI and sustainability in trip planning.

How to calculate and improve 12 hotel performance metrics

The pressure isn’t just about having the numbers, it’s about what they say and how you’ll improve them. Revenue management is full of metrics, but we’ve narrowed it down to the ones that truly matter. Focus on these, and you’ll have a solid foundation for driving growth and steering the conversation with confidence.

How Mobile Booking Gives Independent Hotels a Competitive Edge

The way travelers book hotels is changing, and mobile is leading the way. More than ever, guests are turning to their smartphones to research, compare, and secure reservations. According to GuestCentric (2024), more than 50% of hotel bookings are now completed via mobile devices, a figure that continues to grow as consumers prioritize convenience and instant access.