Author: Admin

I just received an email from the Dollar Shave Club. I’ve been a member (as in customer) of the “club” for more than 10 years. I joined the club after watching their irreverent, R-rated (for language) YouTube video that has more than 28 million views. The concept was simple. Pay a small monthly fee and new razor blades are delivered to your mailbox. The member never has to worry about running out of fresh razor blades ever again.

Hotel chains with strict brand guidelines often deliver some of the most consistent marketing in the industry — a major benefit for travelers who value reliability. But when corporate dictates the same voice for every hotel, the messaging can feel generic or disconnected from local customers.

Hotels today are racing to meet guests’ expectations with technology such as touchless check-ins. The real differentiator isn’t what wows guests at first sight—it’s what happens when no one’s looking. In Episode 12 of the Shiji Insights Podcast, Florencia sits down with Teresa de Pablo, Area Manager for Spain and Latin America at Hotelkit, to discuss the vital connection between internal communication, operational efficiency, and guest satisfaction.

Email marketing remains one of the most powerful tools in a hotel’s marketing arsenal, and continues to outperform other digital channels. Effective e-marketing is crucial for hotels to stand out and attract potential and past guests.

We’ve seen this before. The internet, OTAs, online review management—those who moved early reaped the rewards. They weren’t necessarily the best, they were just ready when the shift happened. AI is the same. In hospitality, we don’t yet know how or when AI will transform operations, guest experiences, or revenue strategies (some changes are happening already). But history tells us one thing the ones who wait pay it in lost revenue.

“We have so much data, but we still don´t really get much out of it,” was a recent lament from a major hotel chain. This is a common problem, so why is it so hard to turn data into quantifiable ROI?

Guest-led upselling, where travelers choose how they upgrade their stay, is quickly replacing static, one-size-fits-all offers. When guests have meaningful choices, conversion rates climb, incremental revenue grows, and RevPAR follows.

Delivering a seamless and memorable guest experience isn’t just about great service – it’s about making smart, data-driven decisions at every stage of the guest journey. The best-run hotels no longer rely on gut instinct to anticipate guest needs. Instead, they use analytics to refine operations, personalize interactions, and remove friction points before they become problems.

Amadeus is proud to announce the expansion of its digital media solutions for destinations and airlines in the Asia Pacific (APAC) region. This builds on years of successful operations for hospitality customers in Europe, the Middle East & Africa (EMEA), and the Americas.

The Turndown, Cloudbeds’ acclaimed industry podcast, continues its third season with an episode featuring Lori Kiel, SVP of Revenue Management at Pyramid Global Hospitality. In the latest episode, Lori shares her expert perspective on the future of commercial strategy and how hospitality leaders can address the talent crisis while embracing innovative technology.