Phishing campaign impersonates Booking .com, delivers a suite of credential-stealing malware

Starting in December 2024, leading up to some of the busiest travel days, Microsoft Threat Intelligence identified a phishing campaign that impersonates online travel agency Booking.com and targets organizations in the hospitality industry. The campaign uses a social engineering technique called ClickFix to deliver multiple credential-stealing malware in order to conduct financial fraud and theft. As of February 2025, this campaign is ongoing.

The USALI 12th edition is finally out. Why is this good news and why it is never too late to adopt it.

On February 2025 HFTP finally launched the long-awaited 12th edition of the Uniform System of Accounts for the Lodging Industry (USALI), the standardized financial reporting system the hospitality industry has relied on for decades. The release of the 12th Revised Edition marks a significant milestone, introducing enhancements that align with contemporary industry practices and address emerging global challenges long ignored by the industry. What are the changes and how are these going to impact the hotel real estate business?

Considering How AI Will Impact Spa Operations

If there’s one phrase to remember for how AI and spa will intersect, it’s ‘technology-adjacent therapies’. That is, for our industry where human-to-human contact is ever-so-centric to guest satisfaction, it’s not that automation will supplant practitioners but that these contemporary tools will offset the undesirable, repetitive tasks to augment the experience. Hence, hoteliers and managers shouldn’t necessarily look to how AI can boost the guest journey but to their own teams’ experience, otherwise known as the software’s ‘end users’.

Profits on Tap: UrVenue Pours Innovation Into Bar & Restaurant Expo 2025

LAS VEGAS, MARCH 24, 2025 — Owners and operators of the most innovative bars, restaurants, and nightlife venues are converging on Las Vegas to attend the Bar & Restaurant Expo. This LIVE event is bringing F&B pros together March 24 to 26 at the Las Vegas Convention Center to rewrite the rules of hospitality for the foreseeable future. It’s where grit meets opportunity … where people who were once okay just keeping up are now choosing to level up … and where new products, partnerships, and technologies are setting trends, revolutionizing operations, and elevating the customer experience across the board.

The focus is growth, net revenue growth

While net unit growth (NUG) — a measure of the increase in available hotel rooms over a period of time — has been a key performance indicator for many hospitality brands, many hoteliers are now prioritizing net revenue growth (NRG) — the rate at which a company’s net revenue increases over time.

First booking with an OTA? The next one should be yours

As a hotel or resort operator, you’ve likely been pricked by the double-edged sword of online travel agencies (OTAs). Although they garner attention for your property and bring in first-time guests, they’re also costly—both financially and in terms of customer relationships.