The bedrock of any hotel transaction, representations and warranties (“reps and warranties”)1 offer protection to the buyer by guaranteeing that a business’s assets and liabilities conform to the statements of fact made by the seller. Here, we outline the key points and strategies for successfully negotiating reps and warranties when selling a hotel.
‘Hospitality Vibes’: Human Interaction at the Heart of the Industry
Societal changes, COVID-19, talent shortages and digitalization have created a perfect storm for the hospitality industry. The pressing question now is how to exit this storm and reinvent new value propositions for the industry and its stakeholders. Could hospitality be on the verge of developing a higher purpose simply based on its innate DNA?
Ireckonu and Althoff Hotels Join Forces to Revolutionize Luxury Hospitality Guest Experience across DACH & European Markets
Ireckonu, a global leader in hospitality data management solutions, has announced a strategic partnership with Althoff Hotels, renowned for its prestigious five-star properties across Europe and the UK. This collaboration will enhance Althoff Hotels’ offerings across its 18 hotels and mark Ireckonu’s expansion into the DACH market.
UN Tourism and Germany pave the way towards inclusive employment and accessibility
UN Tourism has joined the Federal Ministry for Economic Cooperation and Development (BMZ) to shift the mind-sets of destinations and businesses regarding workers and customers with disabilities.
Virtuoso Reports Another Record-Breaking Year at Its 2025 Continential Europe Forum
Virtuoso, the leading global network specialising in luxury and experiential travel, hosted its 2025 Continental Europe Forum this week at Mandarin Oriental Palace, Luzern. From 19-21 March, the Forum brought together over 90 attendees, including owners and managers from Virtuoso’s travel agency members across Continental Europe along with preferred partners from around the world.
longitude
If you own or operate a hotel, what business are you in? If you answered “the hotel business,” you might already be losing ground. The best hotels—the ones with deep loyalty, cultural relevance, and undeniable pull—aren’t just selling rooms. They’re selling stories.
Rethinking Revenue Management – Beyond Room Rates
The future of revenue management is dynamic, data-driven, and no longer just about room pricing. At ITB Berlin, SiteMinder’s Chief Product Officer, Leah Rankin, introduced Dynamic Revenue Plus, an AI-powered platformdesigned to give hoteliers real-time revenue intelligence and automated market insights.
Shiji’s Hospitality Tech Evolution – Modular, Flexible, and Built for Real-World Operations
The hospitality industry thrives on evolution, and Shiji is embracing that change with a modular, service-oriented approach to hotel technology. At ITB, Kevin King, CEO of Shiji International, shared how the company has shifted away from enterprise-heavy, all-in-one models to offer flexible solutions that let hotels choose the tools they need—without unnecessary complexity.
The Future of Hospitality Labor: ITB 2025 Predictions & Insights
The hospitality workforce is evolving at an unprecedented pace. AI, automation, rising labor costs, and shifting employee expectations are forcing hotels to rethink how they manage labor. At Unifocus, we’re not just watching these trends—we’re helping hotels adapt with workforce solutions that balance efficiency, cost control, and employee experience.
Double the Brand, Double the Reasons to Stay: The Rise of Dual‑Brand Hotels
With more than 100 dual‑brand properties under development, pairings like Hilton’s Home2 Suite by Hilton and Tru by Hilton dual‑brand are delivering flexibility for guests and cost efficiencies for hotel owners

