Author: Admin

Agentic Hospitality, the AI-native platform built to help hotels thrive as travel discovery shifts to natural language and autonomous agents, announced today that David Wiley has been named Vice President of Sales. Wiley will lead early-stage customer engagement and growth, helping hoteliers understand why AI infrastructure has become essential and how Agentic Hospitality is purpose-built to restore hotel independence in the next era of distribution.

In October 2025, the European Travel Commission (ETC) officially launched the “Unlock an Unexpected Upgrade” campaign at the Skift Transatlantic Summit in New York City. This initiative represents a pivotal shift in how responsible travel is communicated: moving away from the idea of sacrifice or compromise, and instead positioning sustainable choices as valuable enhancements to the travel experience.

Hotel operations are more complex than ever, and fragmented systems with limited visibility make it increasingly difficult to run efficiently and make confident decisions.

Technology roadmaps in the CIO world have shifted from long range five to ten year planning to a far shorter and more uncertain horizon, because disruption now arrives without warning and can demand immediate defence and rapid organisational change. This article argues that AI is the most significant disruptor, reshaping automation, user interfaces, and operating models, and it urges CIOs to adopt a mindset of faster moves rather than bigger plans. It highlights four pressure points that can derail a roadmap: workforce resilience and risk management, security threats amplified by AI, geopolitical shocks affecting supply chains, and failover readiness including the ability to revert to manual processes if systems become inoperative. To keep roadmaps relevant, the piece recommends reviewing them at least quarterly, keeping CEOs and boards informed when priorities shift, linking roadmap updates to enterprise risk management, and recognising that sudden changes may require budget realloca…

Executives are rapidly committing budget to agentic AI, yet fewer than a quarter say they truly understand how it works, creating avoidable risk. This CIO.com article argues that agentic AI is not an upgraded chatbot or simple automation, but an orchestration layer that breaks ambiguous requests into tasks, delegates them to specialised sub agents, and improves over time through continuous optimisation, which can drive hidden cloud spend, compliance exposure, and flawed talent decisions if it is deployed without proper governance. Using Talent Acquisition as an example, it explains agentic systems through an emergency department analogy: an orchestrator performs triage and routing, sub agents act like specialists handling discrete responsibilities, a large language model functions like the attending physician reasoning through nuance, and rigorous documentation and audit trails are essential to keep autonomy reliable and compliant. The core message is that agentic AI can reduce cost a…

As we edge closer to 2026, one question keeps surfacing in hospitality circles: where is our industry headed?

As the year wraps up and inboxes go quiet (or at least pretend to), it’s time to zoom out (Pun intended). 😍

This article summarizes key findings from Accenture’s recent report, “Me, my brand and AI: The new world of consumer engagement – Building resilient relationships between consumers, brands and AI in times of uncertainty.” The research surveyed over 18,000 people across 14 countries, and the findings reveal a fundamental shift in how consumers discover, choose, and book travel experiences. For travel and hospitality professionals, the message is clear: AI isn’t just changing marketing tactics. It’s changing who makes the booking decisions.

Artificial Intelligence (AI) is rapidly moving from buzzword to business reality. It is reshaping industries from finance to healthcare. In hospitality, though, many hotel operators remain cautious, and with good reason.

The front office is where hospitality becomes human — and where pressure hits first.