CRMs power up businesses, and for hotels, this keeps guests returning time and time again. But without a people-first approach, the CRM can fail. IÕve seen it first-hand: that Eureka moment when hotel staff see the benefits of the CRM, and everything changes. HereÕs why your hotelÕs Find, Book, and Grow strategy relies on your staff to actively engage with the CRM.
Booking.com Vs. Berlin Court: the Parity Story Every Hotelier Needs to Know
Berlin court rulings on rate parity clauses with Booking.com highlight evolving legal challenges and implications for hotel distribution agreements.
Why 3rd-Party Reviews Are Only Half the Story and How to Fill the Gaps with Your Own Surveys
3rd-Party reviews only tell part of the story. They show what guests felt strongly enough to share publicly. They donÕt reveal the small frustrations that were tolerated or the positives that felt nice but not wow-worthy. Or even what they didnÕt bother mentioning because no one asked.
2026: The Year Hotels Must Embrace AI or Fall Behind, Says Mews Report
The 2026 Hospitality Industry Outlook report by Mews highlights critical transformations expected in the hotel industry. It emphasizes the need for hotels to prepare for AI-driven operations and guest services.
Winning the Last Click: How Evans Hotels Uses Triptease to Drive Direct Bookings
Learn how Evans Hotels increased direct bookings and recaptured $1.3M+ with Triptease retargeting and web personalization tools.
Impact Scores: How Guest Feedback Data Predicts Satisfaction and Shapes Your Hotel Success
Travelers rely heavily on reviews when they choose where to stay. In fact, 95% read reviews before booking a stay. WhatÕs more, 76% of travelers would pay more for a hotel with higher review scores. If two properties are offered at the same price, guests choose the one with a higher rating far more often. If you are not using your feedback, your competitors are.
GCP Hospitality: A Pragmatic, Data-driven Approach to Direct Bookings With Triptease
Learn how GCP Hospitality leverages Triptease’s tools to drive direct bookings and optimize its revenue strategy across its hostel properties in New Zealand and Australia.
How You Can Turn Guest Data Chaos into Revenue with a Golden Profile
What if your hotel could actually know each guest, across every touchpoint, every time? What if all that data could come together to form one clear, reliable view of every single guest? ThatÕs what we call a Golden Profile, and itÕs quietly changing how smart hotels do business.
Lighthouse Launches Smart Distribution to Automate Pricing and Channel Management for Independent Hotels
Boost bookings and reduce commission costs through intelligent, automated distribution
Triptease and Hospitality Solutions Announce Strategic Partnership to Accelerate Direct Bookings for Hotels
The collaboration brings Hospitality SolutionsÕ robust distribution infrastructure together with more of TripteaseÕs powerful web personalization toolkit to create a seamless and data-driven solution for hoteliers.