Category: Hospitality Technology

Discover Google Hotel Ads’ latest unique features, benefits, and strategies to harness the full potential of this solution.

In an eye-opening survey by PwC, global procurement professionals have spoken when it comes to their digital transformation initiatives. By 2025, procurement departments have an average target of 72% digitalisation, with efficiency, transparency, traceability, and cost savings as some of their main drivers.

The March 2024 Core Update is a significant shift in Google’s search algorithms and policies. It’s aimed at combating spam and low-quality content across the web. The rollout began at the start of the month, with websites given a two-month window to comply with the new site reputation-policy before potential penalties kick in.

Agency partners with Marine & Lawn Hotels & Resorts on properties in Ireland, Scotland.

The hospitality industry, renowned for its rich tradition of personalized service and warm human interactions, stands on the precipice of a technological revolution that promises to redefine its very essence.

According to a Google study, 75% of users consider that the most important element of a website is its speed. More surprisingly, it is considered much more important than the attractiveness of the website. Making sure your website loads quickly is the cornerstone of all your direct digital distribution.

Booking.com now has six months to comply with all the do’s and don’ts as a gatekeeper. HOTREC strongly supports the official designation. European hoteliers are confronted with far too many unfair business practices and impairments by Booking.com that have a huge impact on their performance.

At this year’s IMEX in Frankfurt, Germany, Radisson Hotel Group announces new technological implementations that allow meeting and event planners to book the Group’s M&E venues via external MICE platforms making our offer widely available.

Following several months of adaptation, on the 19th of January Google began to roll out changes it made in order to comply with DMA (Digital Markets Act) requirements; a roll-out that finished on the 7th of March. Just days after the first changes were implemented, we began to see how they influenced hotel campaigns in Google Hotel Ads.

Leading P2P innovator delivers superior visibility and highly efficient, end-to-end capital expenditure management with the launch of smart CAPEX for Hospitality