Category: Hospitality Technology

In our last post, we ended with the question about how cleanliness impacts overall hotel performance. To answer that question, we can take a look at the CompIndex KPI. The CompIndex shows you how your hotel’s scores compare to the average scores of your competitors. It is basically a ratio, which if being over 1.0, means you are outperforming your competitors. We decided to look into the CompIndex for the Performance score to understand if there is a positive or negative trend in the last couple of years for hotels using TrustYou, in comparison to their competition, meaning the hotels that have been selected as competitors in the platform. The results were quite positive.

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In my last post, we shared data from TrustYou’s database that indicated 1 in 4 guest reviews over the past 18 months mention “cleanliness” – a huge lift compared to other keywords related to public healthy & safety! Where we left off, we wanted to understand if the underlying guest sentiments were positive or negative. The spoiler alert is already in the title of the blog, so let’s go ahead and jump right into how we made these discoveries.

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Continued investment in industry-leading suite of tools will empower hotels in Europe, Middle East, Eurasia and Africa to boost performance and support revenue recovery.

The partnership has expanded OTA Insight’s sources of intelligent event data, allowing hoteliers using either Market Insight, Rate Insight and Revenue Insight to take advantage of a broader range of more accurate event insights, incorporating more geographical regions. This will enable hoteliers to better predict traveller demand as the world recovers towards a new normal.

There is little doubt that topics like safety, public health, hygiene, and cleanliness have been on everyone’s minds since the beginning of the pandemic. The hospitality industry is no exception to this trend, as we recently discussed in our latest webinar, The Power of TrustYou.

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When it comes to the guest experience, we have long ceased to refer to a single time and place – it’s called a journey for a reason. The overall experience, which goes to impact the final feedback and therefore, the hotel’s online reputation, doesn’t start with the check-in process; hoteliers have a chance to make a positive impression even before the guests step foot in the hotel. In fact, the guest experience begins with consideration, ahead of the search and booking phase, which can happen months in advance of the actual stay.

Over the past year and a half, many of us have reached a point of exhaustion when it comes to technology – we’re all sick of holding meetings with people’s foreheads or being Zoom-bombed by a partner, child, or pet. However, virtual communication and events have become an intrinsic part of our reality that we cannot do away with looking forward.