Tourism professionals are better equipped to meet their customers’ needs thanks to intelligent ‘Guest Cards’ – From the transaction to a conversation.
Super-Apps Are About to Conquer the Travel Industry
Will all tourism services soon be contained in a single app? – Users in Asia emphasise the benefits for customers.
AI Versus the Tyranny of the Search Bar
How artificial intelligence is bringing changes to searches and reservations
Joint Industry Statement on Google Search and Article 6.5 of the Digital Markets Act
The changes proposed by Alphabet to Google Search should ensure a level playing field among all market participants and offer the best options to consumers. Concretely, it should not lead to situations where the economic power of large online intermediaries is further entrenched and where consumers are not presented with a variety of choices.
HOTREC: Booking.com Soon to Be Designated As Gatekeeper
The European hotel industry has been long warning of unfair business practices of the largest Online Travel Agent (OTA) and calls for more fairness and transparency in the online accommodation market. We hope that the European Commission will designate the company as a gatekeeper as soon as possible.
Personalised Travel Experiences by Means of AI
Schubert Lou, COO of Trip.com, spoke at the ITB Convention about the new priorities of Asian tourists and the opportunities that artificial intelligence offers to the travel industry.
The Future of Travel Planning is Multimodal and Interactive
In the future travel planning will be supported by personalised travel agents and multimodal online platforms. Examples of this were presented by Dr. Stefan Ebener of Google Germany at the ITB Berlin
ITB Innovation Radar: Strong Tailwind for Tech and Sustainability
ITB Innovation Radar grows stronger in 2024, gaining prominence as the show’s spotlight for the visionaries of the industry. This year’s selection features 16 entries.
SiteMinder Launches Its Platform on Mobile, Sets Stage for New Era of Dynamic Revenue Management
The mobile app represents the first phase of the delivery of SiteMinder’s smart platform, set to launch later this year, and a key milestone in SiteMinder’s mission to make sophisticated revenue management accessible to every hotel in the world.
Travel Behaviour in the Age of AI and VR
In his keynote speech on the Green Stage at ITB Berlin, Rohit Talwar, CEO of Fast Future, talked about AIÕs potential for shaping a more inclusive travel industry.

