Category: Hospitality Technology

Drive direct bookings by optimizing your organic search results

More tech antitrust activity: Spain’s competition watchdog has opened an investigation into potential anti-competitive behavior by the Dutch online travel agency giant, Booking.com, following a couple of complaints lodged by the Spanish Association of Hotel Managers and the Regional Hotel Association of Madrid.

For hoteliers, the process of minimizing waste, conserving natural resources, and making less of a ‘footprint’ on the planet amounts to more than just doing the right thing. It’s essential for business success, especially when there’s such a priority to recapture revenue in a post-pandemic marketplace. In other words, going green is taking on a whole new meaning – as in improving sales and profitability.

Proprietary hotel technology, for many years, has remained the domain of global chains. Only they possessed large, in-house development teams that could design custom-built solutions addressing their specific business needs. But marketplace changes, heightened by the COVID chaos of the past two years, have fundamentally altered the nature of hotel tech development.

Experiences strong recovery and expansion in online bookings

Spoiler alert: if you are looking for a quick answer to this Shakespearean-like question, you will not find it. As a matter of fact, you are probably going to walk away from this post with more questions than answers. But this is to be expected. Who said migrating data in hospitality is an easy topic, right?

After enduring the brunt of a global pandemic for nearly two years, it’s no surprise that hoteliers evaluating new technology solutions will ask: ‘Will this future-proof my business?’

While leisure and even group travel is starting to rebound en masse, from shifting markets to consumer privacy changes, there’s just no denying the extent to which the pandemic has reshaped the hospitality industry. Major shifts in guest expectations and the role of digitization are impossible to ignore when it comes to preparing for future success.

Download our ultimate guide to conquering the 2023 hotel budgeting season to help meet the challenges facing hoteliers today.

International Software Awards Program Announces Winners