How Privacy Protection is Changing Email Marketing – By Robert Schimmel

Privacy is the issue on most people’s minds these days when it comes to technology, and companies are responding by giving users more control over their data. While consumers see these recent changes as beneficial, marketers are more than a little concerned. That is because these changes are on course to alter the foundation upon which virtually all digital marketing is based. While there is a future for email marketing, hoteliers need to be aware of what is happening so that they can adjust their strategies accordingly.

Powering the Future of Hospitality – One Guest Experience at a Time – By Lize De Kock

One of the best ways to get back on track is to strongly focus on guest communication, because a well-engaged guest is a happy guest. It is crucial for hoteliers to listen and understand the changing needs of travellers, in order to build strong relationships long into the future. Accessible, timely and actionable communication provides the best possible opportunity to enable the kind of guest experience that results in a positive impact on feedback, safety and satisfaction.

How Hospitality is Adapting to a Contactless World

Instead of removing the personal touch, contactless technology can actually provide a more pleasant — and personalized — experience for guests. Throughout 2020, hospitality and travel companies found ways to provide memorable experiences while improving health and safety standards. It’s also nothing new — as people do more on their phones, online retail companies have been developing strategies and systems for years that hotels can now take advantage of. Virtual tours, video, streaming, and other tech tools are quickly becoming necessities for hoteliers.