Category: Hospitality Technology

A robust Central Reservation System (CRS) is not just a convenience – itÕs a strategic necessity. Here are some of the key CRS features that can elevate your distribution strategy.

Oracle Hospitality OPERA Cloud enables Accor to standardize its property management system across 110 countries, improving operational performance and delivering great guest experiences

Google search resultsÐboth organic and paid-forÐstill play a crucial role in a successful direct booking strategy. With Travel Feeds in Search Ads, Google has given hoteliers another way to make their ads more effective and beat OTAs to crucial clicks.Ê

Hoteliers today deal with rising OTA fees, scattered guest information, and marketing efforts that donÕt always deliver the best returns. Yet thereÕs something many hotels already have, but rarely use to its full potential. Something with the power to deliver consistent ROI and fuel sustainable business growth: guest data.

Insights from the BZT Annual Conference 2025

Leading hotel technology providers join forces to help hotels reduce cost of sale, grow revenue and beat OTAs

Customer Experience Platforms (CXP) are paramount in empowering your staff: from automating routing tasks to streamlining operations and everything in between, CXPs free up their time to focus on more fulfilling and complex tasks, while helping cultivate customer loyalty through meaningful interactions.

A key challenge hoteliers face today when picking out a CX platform revolves around data privacy in hotels and regulatory compliance. With guest data at the core of reputation, marketing, and revenue strategies, ensuring proper handling and secure storage is a definite must.Ê

Alongside our recent platform updates weÕve been working on some exciting new changes to our Triptease Messages product. Attendees of the Direct Booking Summit 2025 in Dallas (DBS) got a sneak peak when we unveiled a completely new version, designed entirely from scratch to address more of todayÕs challenges.

By leveraging the advanced capabilities of the Cendyn DMP and the AI-powered targeting and automation of Google PMTG, the property aimed to reach high-intent travelers at the right time and across the right channels. The goal was to boost online visibility and drive stronger performance for direct bookings.