Category: Hospitality Technology

Your complete guide on how to respond to positive, neutral, and negative guest reviews with examples, a template response structure, and lots of data.

For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 (GA4). The moment marks the beginning of an entirely new way to measure performance across websites and mobile devices, one that’s more private and adaptable. And yes: it really is that different!

Today’s traveler is highly attuned to contextual information that’s relevant to their given situation, preferences, and mindset. Every day, they interact with platforms, such as Netflix and Spotify, that tailor their offerings to individual tastes. These travelers are also exposed to OTAs and other travel intermediaries that leverage personalization to craft a more relevant experience.

In 2021, Pegasus (now part of Cendyn) analyzed eCommerce performance across a data set of 67,000 availability searches across multiple hotels segments and sizes to determine the impact of parity performance on booking engine conversion rate, with the main goal of determining the following question: How is your conversion rate influenced by the price of your hotel on major OTAs, without the presence of any direct booking or OTA comparison tools?

Social distancing, contactless technologies, new guest expectations and digitalisation – how much is it influencing the use of space in hospitality? Todd Lundgren, Principal at CRTKL talks about hotel design, the evolution of hospitality environments and the role of technology

With recent shifts in data privacy already in the spotlight, everyone is a taking a closer look at email marketing and the future of tracking metrics. The newest concern to enter the arena focuses on how Google displays images in Gmail and its effect on open rates. While Google has been using prefetching in some form since 2013, SparkPost released an article in Q1 that claimed Gmail’s image prefetching can potentially cause ‘marginally inflated open rates for emails.’

By making your data a priority, you are putting integrity, transparency, and trust at the core of your organization and guest experience. Here’s a quick guide on data privacy and information security for the hospitality industry in the new era of travel.

The new integration between the restaurant platform and Cendyn’s eInsight CRM allows hotel restaurants to recognize, reward, and incentivize their most loyal guests through their dining experiences

The 5th HOTREC Hotel distribution study, released last week, provides new insights on the evolution of distribution channels used to reserve hotel rooms, with a specific focus on the role of online travel agencies (OTAs).

Google’s annual Marketing Live event took place on May 24th, and Cendyn is ready to share the event’s top insights and announcements, along with our own takeaways and recommendations. Like previous years, the announcements at Google Marketing Live 2022 were centered on new ad placements, upgrades for familiar products and tools, and of course, the ongoing topic of third-party cookies.