Category: Hospitality Technology

Powered by Cendyn’s CMS, eLoyalty offers a full-service, scalable loyalty platform for the hospitality industry

In my last post, we shared data from TrustYou’s database that indicated 1 in 4 guest reviews over the past 18 months mention “cleanliness” – a huge lift compared to other keywords related to public healthy & safety! Where we left off, we wanted to understand if the underlying guest sentiments were positive or negative. The spoiler alert is already in the title of the blog, so let’s go ahead and jump right into how we made these discoveries.

What’s next for email marketing following Apple’s Privacy update?

Continued investment in industry-leading suite of tools will empower hotels in Europe, Middle East, Eurasia and Africa to boost performance and support revenue recovery.

The partnership has expanded OTA Insight’s sources of intelligent event data, allowing hoteliers using either Market Insight, Rate Insight and Revenue Insight to take advantage of a broader range of more accurate event insights, incorporating more geographical regions. This will enable hoteliers to better predict traveller demand as the world recovers towards a new normal.

There is little doubt that topics like safety, public health, hygiene, and cleanliness have been on everyone’s minds since the beginning of the pandemic. The hospitality industry is no exception to this trend, as we recently discussed in our latest webinar, The Power of TrustYou.

Data is like gold for hotel marketers – but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover our step – by – step process for cleaning up your database.

When it comes to the guest experience, we have long ceased to refer to a single time and place – it’s called a journey for a reason. The overall experience, which goes to impact the final feedback and therefore, the hotel’s online reputation, doesn’t start with the check-in process; hoteliers have a chance to make a positive impression even before the guests step foot in the hotel. In fact, the guest experience begins with consideration, ahead of the search and booking phase, which can happen months in advance of the actual stay.

Over the past year and a half, many of us have reached a point of exhaustion when it comes to technology – we’re all sick of holding meetings with people’s foreheads or being Zoom-bombed by a partner, child, or pet. However, virtual communication and events have become an intrinsic part of our reality that we cannot do away with looking forward.

Reopening your hotel’s doors in 2021 can feel like a full-on rebranding. Old strategies, offerings, and successes are no longer accurate enough for the pandemic traveler – they need to know exactly what they’re in for right now. This is why guest feedback, and more specifically, recent and relevant guest reviews have the power to help you restart your hotel business, as they provide an accurate depiction of your hotel’s current state, offerings, and reputation.