Nominations Open for Innov8 in Vienna

Encouraging innovation in hotel distribution is in our DNA. Innov8 at the HEDNA Vienna conference celebrates eight innovative companies that are changing the face of hotel distribution and payments. Recommend a ground-breaking upstart that you admire or nominate your own cutting-edge company or product- either way, help HEDNA recognize the innovators, the change-makers, and the leaders of tomorrow.

The Future of Hotel Data Analytics – By Sharad Kapur

Data is the architect of astute business decisions and the key to unfurling market strategies. High-quality data provides insights into the new reality faced by many businesses, such as understanding emerging trends, and quickly understanding changes in consumer behaviour. Some hotels have questioned the use of data in this current climate and are faced with a million-dollar question: is historical data obsolete?