Category: Hospitality Technology

In 2025, procurement leaders must not only adapt but also innovate to maintain a competitive edge. In this dynamic environment, ten pivotal procurement trends warrant the close attention of hospitality professionals, alongside strategic recommendations for their effective implementation.

Cendyn DMP provided Ensana with a comprehensive solution to achieve its goals of cost reduction, efficiency, and enhanced campaign performance.

With advanced automation, Superbude was able to optimize campaign management across Google Hotel Ads, Tripadvisor, and Trivago, improving real-time decision-making and ensuring greater transparency in campaign results to deftly adjust strategies when needed.

It’s a busy Friday night. Your hotel is packed, a wedding reception is in full swing, and a VIP guest is just checking in. But disaster strikes! The linen delivery is late (again), the bar is almost out of stock, and the housekeeping team can’t find the specific cleaning supplies necessary to do their jobs effectively. Sound all too familiar?

Hotel Distribute, the platform bringing DMC inventory to a trusted community travel and hospitality distribution landscape, is delighted to announce a strategic partnership with DerbySoft and DerbySoft Exchange, the worldÕs leading connectivity platform for accommodation.

We are excited to inform you about a valuable opportunity to enhance your existing or new Google Search and Google Performance Max campaigns via the Cendyn Digital Marketing Platform.

Without consent for cookies, it becomes difficult to fully track and attribute conversions to marketing efforts. Google Enhanced Conversions offers a solution to this problem by allowing you to match conversions using hashed first-party data, bypassing the need for cookies while still respecting privacy laws.

With all the dynamics facing the hospitality industry, like shifting room prices, labour shortages, changing travel habits, and the push for sustainability, procurement plays a key role in handling these issues. It acts as a strategy to cut costs and create value.

A strong creative strategy is the foundation of a website designed to drive conversions and a key to increasing direct bookings. According to aÊ2023 study by Yahoo!, creative accounts for 79% of top-of-mind ad recall, making it the strongest driver of ad effectiveness and brand perception.

Modern hospitality businesses who wish to remain competitive are constantly seeking new ways to enhance hotel operational efficiency and deliver exceptional guest experiences. However, traditional procurement processes often involve manual tasks, fragmented systems, and a lack of visibility, thus hindering efficiency and impacting the bottom line.