THE MADISON Hamburg is a 166-room, four-star property located in central Hamburg. The hotel has been working with NextGuest for almost ten years and recently became the first customer of NextGuest’s new Easy Campaign solution, fully-based on the Microsoft Azure cloud environment.

HFTP Announces Postponement of HITEC Europe 2020

Hospitality Financial and Technology Professionals (HFTP®), the producers of HITEC®, announced today that HITEC Europe 2020 has been postponed in response to the global uncertainty related to the Novel Coronavirus and its immediate impact on the hospitality industry.

Solving the Hotel Tech Puzzle – The Importance of Smart Integrations – By Laura Badiu

Every step you take, every move you make – technology is all around you. Especially in today’s hospitality business, where so many tech innovations pave the way to success, not relying on technology would definitely be counterproductive. But with so many different pieces of a puzzle, it can be hard to make sure that they all perfectly fit together and you have a clear overview of the bigger picture.

Are Travel Management Companies Leveraging Reviews The Right Way? – By Laura Badiu

Traveler behavior is constantly shifting and changing and when referring to business travelers, it’s important to consider that this is a very specific faction of the traveler demographic and it automatically comes with certain requirements and expectations. From the technical user experience that a website enables to company policies and the importance of displaying guest reviews, different strategies have to be considered by business travel websites, in order to encourage use and conversions.