Hotelogix said that Pinnacle Suites in the United Kingdom has adopted its Cloud Hotel Property Management System (Hotel PMS) to automate and streamline daily operations, boost guest experience and drive business growth.
Why Hotels Shouldn’t Rely on Return on Ad Spend to Measure the Success of a Campaign – By Tina Markowitz
Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign was truly a success. While ROAS does provide a valuable snapshot of how efficiently resources are being used, it doesnÕt necessarily indicate the effectiveness of a campaign.
Hotel Distribution Strategy in 2024: What is a Distribution Strategy? – By Jochen De Peuter-Rutten
In this comprehensive guide, we’ll cover everything you need to know about distribution strategies.
Defensive AI Safeguards Against Emerging Cyber Threats
Google’s recent announcement of an artificial intelligence (AI) Cyber Defense Initiative to enhance global cybersecurity underscores the importance of defending against increasingly sophisticated and pervasive cyber threats. AI is expected to play a pivotal role in collecting, processing, and neutralizing threats, transforming the way organizations combat cyber risks, observes GlobalData.
TrustYou Unveils Revolutionary Platforms to Enhance the Customer Experience at ITB Berlin 2024
TrustYou announced the launch of its groundbreaking Customer Experience Platform (CXP) at ITB Berlin 2024. This innovative platform marks a significant milestone in TrustYou’s mission to redefine the customer journey and elevate guest experiences across the hospitality industry.
Cyberthreats and the DarkHotel: Protecting Hospitality Businesses
The DarkHotel is a cyber espionage tactic targeting high-profile individuals through hotel and restaurant Wi-Fi networks.
Google Hotel Ads Bid Strategies Update: How Will It Impact Your Campaigns?
With Google’s recent announcement regarding updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies. Let’s delve into what these changes mean and how hotels can navigate this transition effectively.
The Secret Behind an Unforgettable Experience: Embracing Customer-First Technology in Hospitality and Tourism – By Catalina Brinza
In this article, we will explore how the industry needs to shift its mindset, putting customer feedback at the center of its operations and leveraging technology to enhance service recovery, visitor satisfaction, and business success.
Tech Sector Navigating Layoffs While Riding Generative AI Wave, According to GlobalData
The tech industry is witnessing substantial changes in 2024, including layoffs by big companies like Google, Amazon, and Meta. This trend started last year, affecting over 191,000 employees due to factors like post-COVID-19 pandemic adjustments and a focus on emerging tech like AI.
Euromonitor International Unveils Top Five Global Digital Consumer Trends for 2024
Consumers want more power in their relationship with brands and are using social media to give them a greater voice