How TrustYou Hotels Are 'Cleaning Up' Vs. Their Competition – By Michael Steinberg

In our last post, we ended with the question about how cleanliness impacts overall hotel performance. To answer that question, we can take a look at the CompIndex KPI. The CompIndex shows you how your hotel’s scores compare to the average scores of your competitors. It is basically a ratio, which if being over 1.0, means you are outperforming your competitors. We decided to look into the CompIndex for the Performance score to understand if there is a positive or negative trend in the last couple of years for hotels using TrustYou, in comparison to their competition, meaning the hotels that have been selected as competitors in the platform. The results were quite positive.

A Clean Sweep: Cleanliness is Negatively Impacting Hotel Scores Across the Board – By Michael Steinberg

In my last post, we shared data from TrustYou’s database that indicated 1 in 4 guest reviews over the past 18 months mention “cleanliness” – a huge lift compared to other keywords related to public healthy & safety! Where we left off, we wanted to understand if the underlying guest sentiments were positive or negative. The spoiler alert is already in the title of the blog, so let’s go ahead and jump right into how we made these discoveries.

OTA Insight and PredictHQ Partner for Smarter Demand Forecasting As Hoteliers Prepare for Rebound

The partnership has expanded OTA Insight’s sources of intelligent event data, allowing hoteliers using either Market Insight, Rate Insight and Revenue Insight to take advantage of a broader range of more accurate event insights, incorporating more geographical regions. This will enable hoteliers to better predict traveller demand as the world recovers towards a new normal.