Category: Hospitality Technology

When it comes to the guest experience, we have long ceased to refer to a single time and place – it’s called a journey for a reason. The overall experience, which goes to impact the final feedback and therefore, the hotel’s online reputation, doesn’t start with the check-in process; hoteliers have a chance to make a positive impression even before the guests step foot in the hotel. In fact, the guest experience begins with consideration, ahead of the search and booking phase, which can happen months in advance of the actual stay.

Over the past year and a half, many of us have reached a point of exhaustion when it comes to technology – we’re all sick of holding meetings with people’s foreheads or being Zoom-bombed by a partner, child, or pet. However, virtual communication and events have become an intrinsic part of our reality that we cannot do away with looking forward.

Reopening your hotel’s doors in 2021 can feel like a full-on rebranding. Old strategies, offerings, and successes are no longer accurate enough for the pandemic traveler – they need to know exactly what they’re in for right now. This is why guest feedback, and more specifically, recent and relevant guest reviews have the power to help you restart your hotel business, as they provide an accurate depiction of your hotel’s current state, offerings, and reputation.

What are the most lucrative ways to leverage a restaurant’s online reputation in 2021? What should you focus on in order to ensure a positive reputation and drive more customers in the door? We put together a few insights and tips that will help you understand what consumers need and expect nowadays from a restaurant and how you can use their feedback in order to succeed in the years to come.

Revolut’s new super app, ‘Stays’, could threaten the profitability of leading travel brands across Europe and the US, says GlobalData. The data and analytics company notes that the app has beat leading brands in the move towards end-to-end booking solutions, which comes right at home with travel-hungry customers looking for deals online.

Internet of Things (IoT) technology can help to ease traveler concerns regarding personal health and wellbeing, while allowing travel and tourism companies to collect a wealth of data for a range of internal and external benefits, according to GlobalData.

Hotel cleanliness is one of the most important and decisive factors in today’s hospitality business. The quality of the cleanliness and sanitation standards is bound to have a higher impact on travelers than ever before and this means that the hotel’s reputation also stands in the balance. In fact, a recent report conducted by the American Hotel & Lodging Association (AHLA) determined that, when booking a hotel, enhanced cleaning and hygiene practices rank as the second most important factor, right after price.

Joint venture with Meliá Hotels International brings access to prime real estate and a global operating presence in major tourist destinations in 40 countries.

Fast service recovery can be quite the challenge in the post-COVID hospitality industry. With reopenings happening now all across the world, restaffing is, in some cases, a difficult and rather slow process. At the same time, the need for instant communication and fast service recovery is now higher than ever before – particularly because today’s hotel guests are still over-sensitive and concerned about their own health and safety.

Privacy is the issue on most people’s minds these days when it comes to technology, and companies are responding by giving users more control over their data. While consumers see these recent changes as beneficial, marketers are more than a little concerned. That is because these changes are on course to alter the foundation upon which virtually all digital marketing is based. While there is a future for email marketing, hoteliers need to be aware of what is happening so that they can adjust their strategies accordingly.