In the future travel planning will be supported by personalised travel agents and multimodal online platforms. Examples of this were presented by Dr. Stefan Ebener of Google Germany at the ITB Berlin
ITB Innovation Radar: Strong Tailwind for Tech and Sustainability
ITB Innovation Radar grows stronger in 2024, gaining prominence as the show’s spotlight for the visionaries of the industry. This year’s selection features 16 entries.
SiteMinder Launches Its Platform on Mobile, Sets Stage for New Era of Dynamic Revenue Management
The mobile app represents the first phase of the delivery of SiteMinder’s smart platform, set to launch later this year, and a key milestone in SiteMinder’s mission to make sophisticated revenue management accessible to every hotel in the world.
Travel Behaviour in the Age of AI and VR
In his keynote speech on the Green Stage at ITB Berlin, Rohit Talwar, CEO of Fast Future, talked about AIÕs potential for shaping a more inclusive travel industry.
AI is Fundamentally Changing the Travel Industry
According to Charuta Fadnis of Phocuswright on Tuesday at ITB Berlin, the use of AI by agents and personalised travel apps is an important future trend.
Hotel Revenue Growth Spearheads Cendyn's Repositioning
Integrated hotel technology and services company unveils new brand proposition and products following portfolio consolidation
Lighthouse Unlocks the Power of Generative AI with Launch of Smart Summaries for Hotels
New industry first AI capabilities make it easier for revenue managers to find insights and capture more growth opportunities
Pinnacle Suites in the United Kingdom Adopts Cloud with Hotelogix to Digitize Hotel Operations
Hotelogix said that Pinnacle Suites in the United Kingdom has adopted its Cloud Hotel Property Management System (Hotel PMS) to automate and streamline daily operations, boost guest experience and drive business growth.
Why Hotels Shouldn’t Rely on Return on Ad Spend to Measure the Success of a Campaign – By Tina Markowitz
Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign was truly a success. While ROAS does provide a valuable snapshot of how efficiently resources are being used, it doesnÕt necessarily indicate the effectiveness of a campaign.
Hotel Distribution Strategy in 2024: What is a Distribution Strategy? – By Jochen De Peuter-Rutten
In this comprehensive guide, we’ll cover everything you need to know about distribution strategies.