Category: Hospitality Technology

Reputation management comes with many challenges and opportunities for destinations. Now that travel is once again picking up in many regions, it is important to have real tourist insights to better assess current trends in traveler demographics. Where are your visitors traveling from? What is their motivation for choosing your destination? Do they plan on returning in the future?

OTA Insight’s CCO and Co-founder, Gino Engels, recently spoke at Leadership from Chaos London and provided analysis on the recovery of Europe’s travel and hotel industry backed by forward-looking data.

Groupsync Engage Will Offer Real-time Rates and Availability for Group Guest Rooms and Meeting Space at Accor Properties Worldwide

DerbySoft hits a major milestone in September 2021 by processing 12 million hotel room nights per month and announces the growth of the Barcelona office.

In our last post, we ended with the question about how cleanliness impacts overall hotel performance. To answer that question, we can take a look at the CompIndex KPI. The CompIndex shows you how your hotel’s scores compare to the average scores of your competitors. It is basically a ratio, which if being over 1.0, means you are outperforming your competitors. We decided to look into the CompIndex for the Performance score to understand if there is a positive or negative trend in the last couple of years for hotels using TrustYou, in comparison to their competition, meaning the hotels that have been selected as competitors in the platform. The results were quite positive.

Powered by Cendyn’s CMS, eLoyalty offers a full-service, scalable loyalty platform for the hospitality industry

In my last post, we shared data from TrustYou’s database that indicated 1 in 4 guest reviews over the past 18 months mention “cleanliness” – a huge lift compared to other keywords related to public healthy & safety! Where we left off, we wanted to understand if the underlying guest sentiments were positive or negative. The spoiler alert is already in the title of the blog, so let’s go ahead and jump right into how we made these discoveries.

What’s next for email marketing following Apple’s Privacy update?

Continued investment in industry-leading suite of tools will empower hotels in Europe, Middle East, Eurasia and Africa to boost performance and support revenue recovery.

The partnership has expanded OTA Insight’s sources of intelligent event data, allowing hoteliers using either Market Insight, Rate Insight and Revenue Insight to take advantage of a broader range of more accurate event insights, incorporating more geographical regions. This will enable hoteliers to better predict traveller demand as the world recovers towards a new normal.